Wingate Living · 2 days ago
Director of Sales and Marketing
Brewster, MA
Full-time
Onsite
Director/Executive
$80K/yr - $98K/yrWingate Living is a family-owned company that has been providing senior living services for over 30 years in Massachusetts and Rhode Island. The Director of Sales and Marketing will lead and execute marketing and referral strategies to drive qualified leads and occupancy growth while collaborating closely with the Executive Director and Vice President of Marketing and Sales.
Assisted LivingHealth CareHome Health Care
Responsibilities
Lead marketing, sales, and referral development initiatives to achieve move-in, call activity, and occupancy goals
Partner with the Executive Director and VP of Marketing and Sales to set, track, and achieve monthly and quarterly performance targets
Serve as the primary external brand ambassador for the community in all outreach, marketing, and referral activities
Build, manage, and expand strategic referral relationships with healthcare providers, community organizations, and key influencers
Develop and execute targeted referral and outreach strategies, including networking events, presentations, and community engagement
Utilize the CRM to accurately track leads, activities, follow-ups, and outcomes, ensuring timely documentation and data integrity
Analyze CRM and performance data to monitor pipeline health, conversion rates, and trends, adjusting strategies as needed
Maintain a professional social media presence aligned with Wingate Living’s brand and marketing strategy
Collaborate with the Digital Marketing Director and PR partners to support media opportunities, announcements, and storytelling
Identify new referral opportunities and community partnerships aligned with market demand and growth goals
Model Wingate Living’s 5-Star service culture through professionalism, compliance, and continuous improvement
Perform additional duties as assigned
Qualification
Required
Lead marketing, sales, and referral development initiatives to achieve move-in, call activity, and occupancy goals
Partner with the Executive Director and VP of Marketing and Sales to set, track, and achieve monthly and quarterly performance targets
Serve as the primary external brand ambassador for the community in all outreach, marketing, and referral activities
Build, manage, and expand strategic referral relationships with healthcare providers, community organizations, and key influencers
Develop and execute targeted referral and outreach strategies, including networking events, presentations, and community engagement
Utilize the CRM to accurately track leads, activities, follow-ups, and outcomes, ensuring timely documentation and data integrity
Analyze CRM and performance data to monitor pipeline health, conversion rates, and trends, adjusting strategies as needed
Maintain a professional social media presence aligned with Wingate Living's brand and marketing strategy
Collaborate with the Digital Marketing Director and PR partners to support media opportunities, announcements, and storytelling
Identify new referral opportunities and community partnerships aligned with market demand and growth goals
Model Wingate Living's 5-Star service culture through professionalism, compliance, and continuous improvement
Perform additional duties as assigned
Benefits
401K
Health
Dental
Vision Insurance
Company
Wingate Living
Wingate Living offers senior living solutions including Independent, Assisted Living, and Memory Care.
Founded in 1986
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Brian Swartz
Chief Financial Officer
Company data provided by crunchbase