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Crossroads Hospice · 2 days ago

Hospice Marketer - Business Development

Ashtabula, OH

Full-time

Hybrid

Entry Level

1+ years exp

Crossroads Hospice is dedicated to providing compassionate care to individuals at the end of life. They are seeking a Hospice Marketer - Business Development professional who will forge connections with healthcare organizations to ensure patients receive the care they deserve.

Health Care

Responsibilities

Responsible for the profitable marketing of hospice services. These customers may include, but are not limited to Third-Party Payers and Managed Care Companies, Physicians, Hospitals, Nursing Homes, and Medical Institutions

Responsible for meeting or exceeding the profitable growth of referrals and increasing the length of stay

Responsible for coordinating and marketing all hospice contracts. This includes monitoring the progress of individual contracts and collecting all relevant data

Work with the Executive Director to identify and qualify potential new services to meet customer needs

Responsible for the development and implementation of annual marketing plans

Responsible for keeping a record of all existing customers and tracking trends, markets, and demographics

Responsible for analyzing referral data and trends and adjusting marketing efforts based on data analysis

Responsible for following up on all marketing efforts and informing the Executive Director of the status of activities

Responsible for maintaining complete confidentiality of patients’ records, and all other confidential information that may be received during the course of patient care, including financial information and personnel records

Complies with policies and professional standards

Acts independently and responsibly to perform duties on a consistent basis

Assist with the preparation of press releases and newsletters

Comfortable traveling in a 50-mile radius

Qualification

SalesMarketing experienceMarketing plan developmentData analysisCustomer relationship managementCommunication skills

Required

Bachelor's degree in marketing or equivalent experience in sales and marketing in the service industry required

1 to 3 years of sales and marketing experience required. Preferably in-home care or hospice

Requires the ability to travel

Must have reliable vehicle/transportation, valid driver's license, required automobile insurance, and the ability to safely and independently operate said vehicle