Social Media Student Assistant - 2 jobs in United States
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Texas A&M AgriLife · 2 days ago

Social Media Student Assistant - 2

Texas A&M AgriLife is seeking a Social Media Student Assistant to support their social media efforts. This role involves creating high-quality content, capturing photo and video assets, and developing ideas that align with AgriLife's priorities.

AgricultureConsultingEducation
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Comp. & Benefits
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Responsibilities

Capture photos and videos at events and around campus to support multi-platform storytelling. Prepare final deliverables including captions, thumbnails, alt-text, and optimized aspect ratios. Maintain an organized archive of raw footage, edited files, and project assets via discussed storage needs
Pitch content ideas weekly that align with AgriLife priorities, campaign calendars, student life, and program stories. Build draft content outlines, storyboard simple shoots, and propose execution plans. Support implementation of recurring content series, seasonal content, and event coverage
Monitor platform trends, emerging formats, and best practices. Assess trends for brand fit, mission appropriateness, and relevance to AgriLife audiences. Recommend adaptable trend concepts and create test content when approved
Prepare posts for scheduling, ensuring accuracy, brand voice alignment, and accessibility requirements. Assist in publishing day-of content, live coverage, or quick-turn stories as needed. Follow guidelines for tone, imagery, and representation across all AgriLife units
All AgriLife Marketing and Communications student workers complete a semester-long project aligned with the AgriLife Marketing and Communications strategic plan, creating a small-scale campaign or initiative using the PESO model. Projects vary by role and may be implemented in real-world applications, providing portfolio-ready work

Qualification

Content CreationSocial Media PlatformsGraphic Design ApplicationsTrend ResearchVisual StorytellingInterpersonal CommunicationProject Management

Required

Current undergraduate or graduate student at Texas A&M University
Strong writing, editing and proofreading skills
Familiarity with major social media platforms and basic analytics tools
Ability to balance multiple projects and meet deadlines
Professional verbal and interpersonal communication skills
Ability to work cooperatively with others
Must have a self-starter attitude, activate content ideas both as instructed and independently

Preferred

Coursework or experience in communications, journalism, marketing or related fields
Experience with content-management tools (e.g., Hootsuite, Sprout Social) and graphic-design applications (e.g., Canva, Adobe Creative Cloud)
Experience on social media platforms or a strong understanding of how various platforms work and effectively navigating and utilizing them
Understanding of AP style and accessibility best practices
Demonstrated creativity and an eye for visual storytelling
Comfortable on camera and adept at collecting and editing photos and videos

Company

Texas A&M AgriLife

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As the nation’s largest, most comprehensive agriculture program, Texas A&M AgriLife brings together a college and four state agencies focused on agriculture and life sciences within The Texas A&M University System.

Funding

Current Stage
Late Stage
Total Funding
$0.52M
Key Investors
U.S. Department of Agriculture
2021-10-07Grant· $0.52M

Leadership Team

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Xuan (Jade) Wu, Ph.D., AIFD, CFD, EMC
Co-Founder & Co-PI, Horticultural Options in Plant Sciences (HOPS) Program
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Elizabeth Schwartz
Chief Human Resources Officer
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