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7-Eleven · 1 day ago

Senior Manager, CRM & Personalization Analytics

Irving, TX

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

7-Eleven is on a mission to redefine convenience through data-driven personalization and customer engagement. As the Senior Manager, CRM & Personalization Analytics, you will be the strategic and analytical powerhouse behind our customer engagement efforts, leading the development of insights that shape how we connect with millions of customers across digital and in-store touchpoints.

Food and BeverageRetail

Responsibilities

Lead CRM & Personalization Analytics: Own the end-to-end analytics strategy for CRM campaigns, loyalty programs, and personalized experiences across channels (email, app, SMS, in-store)

Team Leadership: Manage and mentor 1–2 analysts, fostering a culture of curiosity, collaboration, and continuous learning

Campaign Measurement & Optimization: Develop robust frameworks to measure campaign performance, customer segmentation effectiveness, and personalization impact

Customer Insights: Deliver actionable insights on customer behavior, lifecycle, churn, and engagement to inform marketing strategies and define audience targets

Test & Learn: Design and analyze A/B and multivariate tests to optimize messaging, timing, and targeting

Data Storytelling: Translate complex data into clear, compelling narratives for senior leadership and cross-functional stakeholders

Tool & Tech Collaboration: Partner with Data Engineering, Martech, and IT to ensure data quality, accessibility, and integration across platforms

Strategic Partnership: Collaborate with CRM, Loyalty, Digital Product, and Merchandising teams to align analytics with business goals

Qualification

CRM analyticsSQLData visualizationCustomer segmentationPredictive modelingData storytellingCRM platformsCommunication skillsTeam leadershipCollaboration