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Cella · 1 day ago

Marketing Automation Specialist (Remote)

United States

Contract

Remote

Senior Level

$50/hr - $53/hr

5+ years exp

Cella is a world-class leader in the pharmaceutical space seeking a Marketing Automation Specialist to join their high-impact Digital Lab in a 6-month remote contract role. The specialist will build and execute complex brand omnichannel programs, ensuring high quality and error-free implementation of marketing campaigns while optimizing customer journeys.

Content MarketingDigital MarketingInformation Technology

Growth Opportunities

Responsibilities

Build, QC and execute high complexity brand omnichannel programs. This includes building out journeys (base cadences) and highly complex trigger programs deliver the right message to the right person at the right time through the right channel

Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the marketing automation platform. Create, review, and share standard quality control documents and follow the process to ensure accuracy and completeness

Create, review, and share standard quality control documents and follow process to ensure accuracy and completeness

Monitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues and ensure proper inbox placement

Identify issues, identify root cause, and recommend corrective action for campaign builds, IP reputation and deliverability

Participate in agile delivery activities such as design, build, QA, and continuous improvement

Maintain documents per requirements of department document management policies and procedures

Implement capabilities including targeting, personalization, audience segmentation, and dynamic, personalized content to deliver the best customer experience. Build and execute test plans, identify winners and pro-actively recommend optimization opportunities and ensure high email deliverability, reach and engagement

Lead various internal / external partners to define, execute, and optimize email, direct mail, sms and media campaigns. Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and Digital Agencies

Provides exemplary customer service while setting, maintaining, and exceeding brand expectations

Provide updates on projects and any risks to Associate Director

Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences

Qualification

Salesforce Marketing CloudDatabase MarketingEmail MarketingSQLHTML/CSSClient ServiceProject ManagementCommunication Skills

Required

Bachelor's Degree

Salesforce Marketing Cloud Email Specialist Certification

5-8 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience

Minimum of 5 years of hands-on work experience creating marketing campaigns in Salesforce Marketing Cloud

Knowledge of database, email, digital, 1:1 marketing concepts and best practices

Proficiency with MS Excel, SQL, and HTML/ CSS

Demonstrated ability to lead and manage multiple projects simultaneously in a fast-paced, dynamic environment

Demonstrates a clear aptitude for managing projects

Ability to assign priorities and meet delivery dates

Strong client service and project management skills; in particular, must have the ability to communicate with both business and technical individuals effectively