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Fanatics · 1 day ago

Sr. Director, Growth Marketing - Credit Card

New York, NY

Full-time

Onsite

Director/Executive

$240K/yr - $290K/yr

10+ years exp

Fanatics is building a leading global digital sports platform, and they are seeking a strategic, data-driven Sr. Director of Growth to lead customer acquisition, retention, and lifecycle engagement for the Fanatics Credit Card. This role will define the growth strategy, oversee cross-functional execution, and enhance cardholder value and loyalty.

eSportsManufacturingRetailSporting GoodsSports

Responsibilities

Define and articulate the long-term growth strategy for the Fanatics Credit Card, aligning with brand and enterprise objectives

Build actionable growth roadmaps and identify new opportunities across channels, partnerships, product, and audience segments

Bring creative, first-principles thinking to unlock breakthrough ideas and solve complex growth challenges

Stay ahead of emerging marketing trends (AI, platform shifts, creator economy, attribution advances) and proactively bring modern strategies to the business

Champion a test-and-learn culture across paid, owned, and emerging channels

Lead full-funnel acquisition across paid media (search, social, programmatic, affiliate) and high-impact surfaces across the Fanatics ecosystem

Own audience strategy, channel mix, budgets and optimization to drive efficient, high-quality acquisition

Build and maintain an experimentation framework to improve CPA, ROAS, conversion rate, and payback

Partner with analytics on attribution, forecasting, and investment insights

Develop a best-in-class lifecycle strategy that increases activation, usage, loyalty, and long-term retention

Own onboarding and early engagement programs that drive first purchase and FanCash behaviors

Build segmented, personalized journeys that integrate rewards, seasonal moments, and Fanatics ecosystem benefits

Identify and scale cross-sell opportunities across commerce, betting, collectibles, and events

Use insights and experimentation to optimize engagement and reduce drop-off across the lifecycle

Partner closely with product, analytics, brand, loyalty, and commerce teams to deliver a seamless end-to-end cardholder experience

Set KPIs, growth roadmaps, and executive reporting frameworks

Ensure compliance with legal, risk, and regulatory requirements

Manage agencies and external partners to execute the growth strategy

Qualification

Growth marketingPerformance marketingLifecycle marketingData analysisAudience strategyAnalytical skillsCross-functional leadershipStrategic thinkingCommunication skillsCreativity