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Cresta · 1 day ago

Sr. Director, Sales Development

Buffalo-Niagara Area

Full-time

Hybrid

Director/Executive

7+ years exp

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. The Director of Sales Development will build and lead the SDR organization to support rapid growth, own pipeline generation strategy, and ensure operational excellence across the SDR function.

Artificial Intelligence (AI)Intelligent SystemsMachine LearningNatural Language ProcessingTelecommunications

Responsibilities

Own the global Sales Development strategy and operating model, including outbound and inbound motions, capacity planning, segmentation, and coverage to support company revenue goals

Build, scale, and lead a high-performing Sales Development organization, setting the bar for talent, leadership expectations, and long-term succession planning

Establish a data-driven growth engine, using performance analytics and continuous optimization to improve pipeline quality, conversion rates, and efficiency

Create and sustain a culture of excellence, accountability, and operational rigor, aligning performance management, coaching frameworks, and standards across teams

Design compensation, incentive, and recognition programs that drive consistent over-performance while aligning SDR behavior to revenue and pipeline priorities

Develop future revenue leaders, implementing career paths, readiness frameworks, and promotion criteria

Own SDR performance reporting and forecasting, defining KPIs, SLAs, and dashboards that provide clear visibility to executive leadership and inform strategic decisions

Serve as a senior cross-functional partner to Marketing, Revenue Operations, and Sales Leadership to align demand generation, territory strategy, tooling, and process improvements

Qualification

Sales Development LeadershipPipeline Generation StrategyPerformance AnalyticsOutbound Multichannel StrategySDR ProcessesToolsAnalytical SkillsTeam Leadership