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HGA · 19 hours ago

Sr Marketing Manager - Government, Workplace & Community

Boston, MA

Full-time

Hybrid

Senior Level, Lead/Staff

$109K/yr - $139K/yr

10+ years exp

HGA is a nationally recognized architecture and engineering firm seeking a dynamic Senior Marketing Manager to guide the national marketing strategy for their Workplace, Government, and Community practices. This high-impact role involves developing and implementing marketing strategies, overseeing a range of marketing activities, and leading a talented team to elevate the firm's market presence.

ArchitectureCivil EngineeringInterior Design

Growth Opportunities

Responsibilities

Develops and implements annual marketing strategy and plans to achieve national sector business goals and align with overall firm goals

Monitors industry trends, competitor positioning, and client needs to inform marketing strategy and storytelling

Under the umbrella of the overall HGA brand, establishes the national sector brand message framework which distinguishes us from our competition and addresses client needs

With the support of and collaboration with national marketing & communications colleagues, oversee a wide range of marketing activities including branding, collateral development, communications, sponsorships, client events, digital marketing campaigns, awards, photography/video, and more

Manages sector-related marketing budgets and ensures ROI on key initiatives

Guides principals and business developers in creating and executing individual marketing plans, including setting goals, identifying targets, and tracking metrics

Manage a team of sector marketing coordinators, providing leadership, driving excellence and oversight on pursuit efforts and business development support

Ensure consistency and quality across all sector marketing activities, driving visibility and engagement with key clients and stakeholders

Qualification

Integrated marketing strategiesMarketing managementCRM systems proficiencyResearchAnalysisProject managementPublic speakingTeam collaborationStorytelling skillsProblem-solving skillsAttention to detail

Required

Bachelor's degree in Marketing, Business, Architecture, Engineering, or related field (Master's preferred)

10+ years of experience in marketing or business development, with at least 3 years focused on the architecture, engineering, or construction (AEC) or other professional service industry

Proficiency with CRM systems (e.g., Deltek Vantagepoint)

Working knowledge of: Microsoft Word, Excel, PowerPoint, Outlook, Adobe Acrobat/Reader, Photoshop, InDesign and Illustrator

Marketing generalist with exposure to and experience with a wide range of marketing activities

Strong understanding of the strategy, process, and messaging for pursuits, RFPs, and client interviews, and demonstrated collaboration with business development

Ability to work in a team and independently, self-starter and able to multitask workload to meet deadlines

Preferred

Ability to critically analyze, synthesize and manage a complex array of strategic and tactical projects with multiple partners

Demonstrated experience developing and executing integrated marketing strategies

Strong research, analytical, critical thinking and problem-solving skills

Ability to interact and communicate with people at many levels in a professional and confident manner

Exceptional writing, editing, and storytelling skills

Comfortable with public speaking and thought leadership

Experience working with technical teams and translating complex services into client value

Ability to work effectively in a team and matrixed environment

Demonstrated experience managing people & processes across a company of comparable scale

Strong organizational and project management skills with attention to detail

Comfortable working in a fast-paced, deadline-driven environment

Benefits

Annual bonus

Success sharing bonus program

401(k) guaranteed contribution

Paid parental leave

Medical, dental and life insurance plans

PTO

Short- and long-term disability programs

Company

HGA

HGA is a national interdisciplinary design firm committed to making a positive, lasting impact for our clients and communities through research-based, holistic solutions.

Founded in 1953

Minneapolis, Minnesota, USA

1001-5000 employees