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Schoox · 2 days ago

Sr. Account Based Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$120K/yr - $135K/yr

7+ years exp

Schoox is seeking a dedicated and strategic Account-Based Marketing (ABM) Manager to spearhead their ABM programs across priority segments. The role is focused on driving pipeline growth through targeted marketing initiatives and collaborating with various teams to enhance engagement and deliver measurable impact on sales outcomes.

Corporate TrainingE-LearningEducationKnowledge ManagementSaaS

Work & Life Balance

Responsibilities

Own the end-to-end ABM strategy and execution across priority segments, driving measurable impact on pipeline creation, acceleration, and revenue outcomes

Serve as a strategic partner to Sales, BDR, Product Marketing, and Revenue Operations leadership to align ABM priorities with go-to-market goals

Define and evolve ICPs, account tiers, and buying group strategies to support scalable, repeatable revenue growth

Lead the design and execution of multi-channel ABM programs across digital advertising, email, web personalization, events, and sales enablement

Translate business and revenue objectives into measurable ABM programs aligned to funnel stages and account progression

Leverage intent data, engagement signals, and performance insights to prioritize accounts, inform strategy, and optimize program effectiveness

Own measurement and reporting across reach, engagement, pipeline influence, and revenue contribution, delivering clear insights to marketing and sales leadership

Establish and refine ABM processes, playbooks, and best practices to enable consistency and scalability across teams

Identify opportunities to improve tooling, workflows, and automation to increase efficiency and impact

Act as a thought partner and internal advisor on account strategy, campaign planning, and go-to-market execution

Qualification

Account-Based MarketingB2B Demand GenerationABM PlatformsICP DevelopmentSegmentationBuyer Journey MappingMarketing Automation ToolsCRM SystemsAnalytical SkillsCross-Functional CollaborationProject ManagementCommunication SkillsOrganization Skills

Required

7+ years of experience in B2B demand generation, ABM, or integrated marketing roles

Proven experience building and executing ABM programs across one-to-one, one-to-few, and one-to-many motions

Strong understanding of ICP development, segmentation, and buyer journey mapping

Hands-on experience with ABM and marketing platforms such as Demandbase or 6sense, marketing automation tools (HubSpot, Marketo, etc.), personalization platforms (Folloze), and CRM systems (Salesforce)

Strong analytical skills with the ability to measure performance and optimize for pipeline impact

Experience working cross-functionally with Sales, BDRs, Product Marketing, and RevOps

Comfortable operating in a fast-paced, evolving SaaS environment

Excellent communication, organization, and project management skills