Frazier Farms Market · 2 weeks ago
Regional Marketing Specialist
Oceanside, CA, US
Full-time
Onsite
Mid Level
$76K/yr - $104K/yr
3+ years expFrazier Farms Market is a company focused on strengthening brand awareness and driving customer engagement. The Regional Marketing Specialist will plan, develop, and execute integrated marketing strategies while collaborating with leadership and regional teams to support store-level sales objectives.
CateringGrocerySeafoodWine And Spirits
Responsibilities
Develop, implement, and maintain strategic marketing plans and calendars aligned with corporate and store-level objectives
Analyze marketing performance metrics and prepare reports evaluating the effectiveness of campaigns, events, and promotions
Review market research, consumer trends, and competitive activity within the natural foods industry to inform branding and marketing strategies
Identify, develop, and manage community partnerships, sponsorships, and donation programs
Plan, coordinate, and execute in-store and off-site events, including logistics, staffing, vendor coordination, and post-event evaluation
Create event marketing materials, coordinate ticket sales when applicable, and support event setup and teardown
Execute marketing campaigns in collaboration with regional buyers and store managers, including signage placement, collateral distribution, and cross-merchandising initiatives
Ensure consistent corporate branding, messaging, and visual standards across merchandising, signage, advertising, and digital platforms
Develop and manage social media strategies, content calendars, and original branded content
Write engaging copy reflective of the company’s brand voice; monitor platforms and engage with audiences to grow followers and drive store traffic
Support multi-channel digital marketing initiatives, including email, web, and online advertising
Design and curate marketing and branding assets, which may include private label packaging, in-store signage, apparel, mailers, weekly ads, e-newsletters, and promotional materials
Capture and edit photography and video content, including in-store imagery, interviews, and promotional footage
Update website content and oversee online ordering and shopping platforms
Coordinate advertising placements and maintain relationships with local media outlets and public relations partners
Qualification
Required
Minimum 3 years of experience in marketing, community relations, event marketing, or related fields
Experience developing marketing plans and executing creative initiatives within a defined or limited budget
Knowledge of or strong interest in the natural products or food industry
Proven ability to build professional relationships and collaborate with cross-functional teams
Excellent written and verbal communication skills
Strong organizational, time management, and attention-to-detail skills
Proficiency in Microsoft Office and design tools including Adobe InDesign, Photoshop, Illustrator, and Canva
Experience with multiple digital marketing channels, including social media and web platforms
Preferred
Familiarity with the local community and regional marketplace
Experience supporting e-commerce or online ordering platforms
Company
Frazier Farms Market
Frazier Farms has been your natural grocer since 1971. We've built our reputation on customer service.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase