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Invicti · 1 day ago

Director, Demand Generation

United States

Full-time

Remote

Director/Executive

7+ years exp

Invicti is transforming the way web applications are secured, and they are seeking a Director of Demand Generation to lead their enterprise demand-generation strategy. This role involves overseeing pipeline creation, scaling ABM programs, and optimizing marketing initiatives to drive revenue impact.

Cyber SecurityData IntegrationData ManagementInformation TechnologySoftware

Responsibilities

Lead enterprise demand-generation strategy. Oversee all motions tied to net-new and expansion pipeline creation, including enterprise inbound programs, ABM initiatives, lifecycle nurture, outbound alignment, and scaled field/event activation

Drive predictable pipeline generation. Own pipeline targets for enterprise segments, actively partnering with sales, customer success, and BDR/SDR teams to ensure strong coverage, rapid follow-up, and consistent funnel progression

Scale ABM programs. Build and refine multi-channel, account-based strategies across target account lists — including highly personalized campaigns, creative ABM plays, and innovative digital + field tactics

Deliver standout event programs. Develop and execute unique event activation ideas, from executive experiences to integrated field strategies, ensuring events contribute meaningful pipeline and engagement

Supercharge efficiency through AI. Apply advanced agentic AI techniques to accelerate content creation, personalization, segmentation, automation, and experimentation across demand programs

Optimize the full funnel. Conduct rigorous funnel analysis, identify drop-offs, evaluate channel and segment performance, and run data-backed experiments to increase velocity, conversion, and ROI

Collaborate and prioritize effectively. Partner with product marketing, digital, content, revenue operations, and sales to align initiatives and ensure a cohesive, high-impact customer journey

Manage a $5M+ budget. Allocate resources across digital channels, ABM platforms, martech, field events, and agencies to maximize ROI and pipeline impact

Report performance and strategy. Present key insights, program results, financial metrics, and forecasts to leadership, offering clear recommendations and maintaining accountability for outcomes

Qualification

Demand generation strategyAccount-based marketing (ABM)Enterprise pipeline creationAgentic AI workflowsSalesforceMarketo6senseAnalytical skillsB2B SaaS experienceBudget managementCollaboration skillsCommunication skills

Required

7+ years leading demand generation or digital marketing teams at a growing B2B SaaS company, with responsibility for enterprise pipeline creation and a $5M+ budget

Demonstrated success owning and scaling ABM programs and enterprise demand motions

Strong experience partnering closely with BDR/SDR teams

Expertise with modern GTM technology stacks, including Salesforce, Marketo, 6sense

Deep understanding of inbound, ABM, and expansion pipeline levers

Hands-on experience with agentic AI marketing workflows (required)

Strong analytical skills with experience in attribution, experimentation, and full-funnel optimization

Strong collaboration skills with revenue, product, and customer teams; cybersecurity experience is a plus

Bachelor's degree in Marketing or related field, or equivalent experience

Benefits

Health Insurance: Taking care of our team goes beyond the office. We cover 100% of employee health care, vision, and dental premium costs. For dependents, we contribute 75% of the health care and 50% vision/dental premium cost, so you can be sure that you and your family are in the best possible health. Coverage is effective on your first day

Employee Assistance Program: Emotional Support Counseling services - 24/7 Life Coaching, Dependent Care, Elder Care, Financial & Legal Support, Wellness Coaching, New Parent Support, and more

Parental Leave: 16 weeks paid leave for birthing parent recovery, 4 weeks paid leave for non-birthing/bonding parent

401(k) Savings Plan: 50% up to 6% company match with 100% annual cliff vesting

Hybrid or Remote Working: If you are local to one of our office locations, you can work a hybrid/home schedule - we got you covered

Discretionary Time Off: Enjoy a flexible vacation schedule where you do not have to wait to use time off until it is accrued

Quarterly Thrive-Wellness Days: One extra vacation day per quarter where the entire company takes a break from normal, daily activities to refresh and rejuvenate

Volunteering: 5 days of paid time off each year to participate in the volunteer activities of your choice