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Jobvite · 4 days ago

Channel Marketing Program Manager - Global

United States

Full-time

Remote

Senior Level

5+ years exp

Jobvite is seeking a dynamic and results-driven Channel Marketing Program Manager to join their team. The role involves developing, executing, and optimizing marketing programs that drive partner engagement and revenue through the channel ecosystem, collaborating with various stakeholders to deliver impactful campaigns and resources.

AnalyticsHuman ResourcesRecruitingSaaSSoftware

Responsibilities

Design and implement scalable channel marketing programs to support partner-initiated business growth

Manage MDF (Market Development Funds) programs, ensuring compliance and ROI tracking

Develop co-branded campaign kits and assets to drive joint demand generation

Manage SPIFF incentive program to drive partner sales performance

Monitor program participation, validate claims, and ensure timely payouts

Analyze SPIFF program effectiveness and recommend improvements to maximize ROI

Create partner toolkits, training materials, and resources to enhance partner marketing capabilities

Manage partner-facing communications (newsletters, webinars, etc.)

Responsible for partner enablement events activities, collaborating closely with channel sales and field marketing for execution

Collaborate with partner account managers to identify marketing opportunities and support partner success

Track program performance, analyze data, and provide actionable insights to improve effectiveness

Work closely with channel sales, field marketing, product marketing, and operations teams to ensure alignment on go-to-market strategies

Qualification

Channel marketing experiencePartner program managementData analysis skillsCybersecurity industry experienceMDF program managementSPIFF incentive managementCommunication skillsPresentation skillsProblem-solving abilitiesSelf-starterCross-functional collaboration

Required

A proven track record of success in a partner marketing role within an ISV and/or CSP is required

Minimum 5 years of experience in channel marketing, partner programs, or B2B marketing

Strong understanding of channel ecosystems and partner business models

Good communication (written and verbal), reporting, and presentation skills

Ability to work in a highly cross-functional environment to drive outcome-based plans, programs, and execution

Understanding of a broad range of marketing activities, disciplines, and tactics, including field marketing, digital marketing, and industry events

Demonstrated pipeline impact of partnerships and programs

Highly motivated, self-starter that can build and launch programs and communications within budget and effectively manage multiple timelines

Data-driven mindset with robust analytical and problem-solving abilities, utilizing key performance indicators to optimize marketing effectiveness

Experience managing MDF programs, SPIFF incentives, and partner portals

Knowledge of digital & field marketing tactics and partner enablement best practices

Ability to thrive in a fast-paced, agile environment

Preferred

Cybersecurity industry experience

Company

Jobvite

Glassdoor3.6

Jobvite provides end-to-end talent acquisition software and services that increase recruiting quality, speed, and cost-effectiveness. It is a sub-organization of Employ.

Founded in 2006

Indianapolis, Indiana, USA

201-500 employees