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Tommy Bahama · 1 day ago

Senior Email Marketing Manager

Seattle, WA

Full-time

Onsite

Senior Level

$90K/yr - $144K/yr

7+ years exp

Tommy Bahama is a company focused on creating meaningful connections through email marketing. The Senior Email Marketing Manager will develop strategies to drive qualified traffic and deliver relevant content while overseeing all phases of email campaign development and managing a team of Email Specialists.

ApparelE-CommerceFashionLifestyle

Responsibilities

Direct and oversee all phases of email campaign development from ideation through deployment

Lead, develop and execute the overall marketing strategies designed to support the customer journey, our broader business goals, and our brand values

Own the customer lifecycle email strategy and ideate compelling content with each guest segment in mind

Work cross-functionally with our merchandising team to execute against a shared strategy aimed at engagement, inspirational content, qualified traffic and ultimately meeting business goals

Ownership and strong understanding of key performance indicators for email/SMS, while consistently staying abreast of trends and emerging technologies to foster innovation

Ensure campaigns are launched on-time and accurately and reviewed with all internal stakeholders

Develop advanced audience segmentation strategies to deliver growth, offer personalized and relevant messaging and drive strong performance

Execute testing initiatives across campaigns including send time testing, A/B testing, subject lines, CTA’s and creative variations to improve performance

Use data & insights to identify actionable recommendations and optimizations

Oversee team of two Email Specialists dedicated to daily email operations and reporting

Foster a collaborative team culture, focused on curiosity and operational excellence

Liase with legal to ensure all email/SMS activities comply with global regulations including GDPR, CAN-SMAP, and other relevant privacy laws

Proficient in managing multiple projects with strict deadlines in a fast-paced environment, effectively prioritizing tasks

Comfortable managing a team and working cross-functionally across the organization

A commitment to quality and investing in results that add value to the business

Experience and proficiency with Klaviyo, Adobe Analytics, SMS and other Customer Data Platforms

Qualification

Email MarketingKlaviyoAdobe AnalyticsSMS MarketingData AnalysisProject ManagementTeam LeadershipCommunication SkillsCollaborationAdaptabilityProblem Solving

Required

Minimum of 7 years Email Marketing experience managing large-scale content emails and automated campaigns to various customer segments

Previous Retail and E-commerce experience required with fashion industry experience a strong plus

Experience collaborating with a wide variety of teams including merchandising, business analytics and creative teams; comfortable giving directional input on email campaigns

Strong knowledge of email analytics tools and the ability to interpret data to make data-driven decisions (Adobe Analytics a plus)

Proficient in Microsoft Office, Adobe Creative Suite, Smartsheet, and Figma

Experience in executing A/B tests and thorough analysis of results

Proficient with BI/reporting tools analyzing guest data in an e-commerce environment

Ability to build complex triggered, multi-stage email nurture journeys

Excellent verbal, written and interpersonal communication skills

Ability to embrace change, seek additional learning, and keep abreast of new technology

Strong analytical, presentation, project management, and planning skills

Highly collaborative, putting the shared team goals first

Highly adaptive individual with the ability to work independently as well as collaboratively

Excellent business/marketing acumen with well-developed analytical and problem-solving skills