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Monks · 2 days ago

VP, Digital Strategy, B2B (Remote)

United States

Full-time

Remote

Director/Executive

$186K/yr - $216K/yr

10+ years exp

Monks is a global digital marketing company focused on redefining brand interactions through innovative technology services. They are seeking a VP of Digital Strategy to lead their B2B practice, overseeing growth strategies for enterprise clients and fostering high-performance teams while integrating various marketing channels into a cohesive demand generation system.

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Responsibilities

Serve as Senior Sponsor for a portfolio of enterprise B2B and multi channel lead generation clients, including global SaaS, technology, fintech, and services brands

Lead modern B2B growth strategy across the entire funnel – from brand to demand – including ABM, paid search, paid social, programmatic, CTV, online video, and emerging channels

Architect full-funnel frameworks that integrate media, creative, content, data, and sales alignment to drive qualified demand, pipeline, and revenue

Provide thought leadership on topics including: Account-based marketing and buying-group strategy, First-party data, audience systems, and signal resilience, Experimentation roadmaps and continuous improvement, Measurement and incrementality for complex, multi-touch journeys, Creative testing frameworks tailored to B2B buying stages

Guide teams through annual planning, quarterly business reviews, impact moments, and executive presentations

Partner with internal teams to integrate new service lines (creative, CRO, data science, marketing automation, WebOps) into holistic client solutions

Leverage partnerships with Google, Microsoft, Meta, LinkedIn, and other enterprise vendors to unlock new insights, beta opportunities, and growth pathways for clients

Directly manage a team of 4-6 Group/Senior Directors overseeing 15+ strategists and channel experts

Build and scale a high performing team capable of leading our largest B2B engagements and delivering world-class strategy, craft, and execution

Mentor leaders on client storytelling, strategic thinking, team management, and executive communication

Cultivate a culture grounded in curiosity, collaboration, and continuous learning across performance media, ABM, and full funnel strategy

Own revenue, retention, forecasting, and growth for a highly visible book of enterprise accounts

Drive operational excellence through frameworks, playbooks, onboarding systems, and standardized approaches that scale across teams and clients

Partner with the Growth team on enterprise-level new business opportunities, including multi-market B2B pitches, integrated scopes, and annual retainer structures

Shape the evolution of Monks’ B2B go-to-market strategy – including positioning, solution design, and cross-discipline integration

Champion innovation by identifying emerging technologies, platform shifts, generative AI use cases, and new ways of operating across the B2B ecosystem

Qualification

B2B digital marketingPerformance marketing expertiseAccount-based marketing (ABM)Demand generationAudience designData analysisSalesforceMarketing automationExecutive communicationClient relationshipsTeam managementStrategic thinkingCollaboration

Required

10+ years leading performance and full-funnel digital marketing for enterprise B2B or multi-channel lead generation brands

3+ years managing senior leaders and multi-disciplinary strategy teams

Deep knowledge of demand generation, ABM, and audience design across channels; familiarity with platforms such as Salesforce, Marketo, HubSpot, 6sense, Demandbase, etc

Proven experience forecasting, optimizing, and allocating budgets across complex, multi channel programs

Strong analytics background with experience navigating marketing mix, incrementality, attribution, and pipeline measurement

Comfortable presenting strategy and business impact to C-suite and executive stakeholders

High proficiency in Excel/Sheets and comfort working with advanced data frameworks

Preferred

Experience in a fast-paced global agency or consultancy environment

Relationships with executives at large performance or enterprise B2B organizations

Exposure to SEO, marketing automation, sales-marketing alignment, ABM platforms, CTV, and app-based or cross-device strategies

A consultative approach to driving organizational change within client teams

Ability to travel for key client and internal meetings (up to ~10%)

Benefits

Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!

Generous PTO and 15 company-wide holidays

401k with company contribution

Paid parental leave

Work-life balance with an emphasis on personal well-being

Career growth in a disruptor space & entrepreneurial opportunities within the Monks network

A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!

Authentic commitment to DEI efforts and sustainable growth.

Company

Monks

Glassdoor3.6

Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world.

Founded in 2014

Shrewsbury, Shropshire, GBR

5001-10000 employees