Shopper Marketing & Planning Manager jobs in United States
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Harris Teeter ยท 1 day ago

Shopper Marketing & Planning Manager

positionMATTHEWS, NORTH CAROLINA, ADVERTISING
timeFull-time
remoteOnsite
seniorityMid, Senior Level
date4+ years exp

Harris Teeter is seeking a Manager of Shopper Marketing & Planning who will build and deliver strategic customer marketing campaigns. The role involves leveraging customer insights to create engaging shopping experiences and collaborating with various teams to enhance customer engagement and drive sales.

E-CommerceFood and BeverageGroceryPharmaceutical

Responsibilities

Build, shape, and deliver the brand enhancing strategies
Lead the brand platform and communication plans
Responsible for leveraging shopper insights and connecting those with business objectives
Responsible for planning category marketing, developing comprehensive strategies, and integrating vendor programs and packages into cohesive, customer-centric plans that support the overall brand vision
Work closely with merchandising category teams, outside vendors, and across marketing functions, liaison across a variety of marketing channels
Shape programs and deliver significant business and brand building results
Demonstrate a strong business acumen to understand key levers that can unlock profitable growth
Analyze performance of programs to fuel future investments and transparent partnerships
Exercise exceptional leadership skills to motivate and organize cross functional teams to deliver the objectives of both internal and external customers
Deliver well organized communication to company leaders regarding plans or results
Lead planning and strategy development for assigned categories, ensuring alignment with overall business objectives
Collaborate with merchants and vendors to provide comprehensive packages and programs to drive customer conversion and vendor income
Effectively partner with all levels of the organization, positively influence teams and manage conflict
Discover and utilize customer insights to build impactful programs consistent with overall brand strategy and business objectives
Partner with Creative & Media teams to develop channel executions across marketing assets
Coordinate the execution of category and vendor programs with cross-functional marketing and merchandising team
Provide timely analysis of performance to merchandising and vendors following activations
Strong verbal and written communication skills. Effectively communication with Executive leadership
Organizational skills-- the ability to effectively manage time, prioritize tasks, set clear goals, and implement systems to achieve them

Qualification

Analytical thinkingDigital MarketingBrand fundamentalsRetail acumenMicrosoft Office

Required

Strong analytical/strategic thinker
Familiarity with brand fundamentals and retail acumen
Digital Marketing acumen
General knowledge of Microsoft Office: Word, PowerPoint, Excel
Bachelor's Degree
4+ years work experience in marketing or merchandising, brand or retail

Preferred

Combination of brand/CPG and retail marketing

Company

Harris Teeter

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Glassdoor3.4
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The dedication to our shoppers dates back to 1960 when our company was formed through the merger of two regional grocery stores committed
dateFounded in 1960
location
Matthews, North Carolina, USA
people-size10001+ employees
web-link
http://www.harristeeter.com

Funding

Current Stage
Late Stage
Total Funding
unknown
2013-07-09Acquired

Leadership Team

W
William Thomas Harris
founder
W
Willis L. Teeter
Founder

Recent News

Deli Market News
Harris Teeter Introduces Happier, Healthier with Harris Teeter Initiative to Support Healthier Living; Danna Robinson Comments
2026-01-07
PR Newswire
Harris Teeter Introduces Happier, Healthier with Harris Teeter Initiative to Support Healthier Living
2025-12-30
PR Newswire
Harris Teeter Announces Continued Growth with New Stores in Key Markets
2025-11-10
Company data provided by crunchbase