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Thomson Reuters · 1 day ago

Manager, Campaign Planning and Operations

Eagan, MN

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $186K/yr

5+ years exp

Thomson Reuters is seeking a hands-on Marketing leader to own omni-channel campaign planning and performance for their SafeSend and SurePrep products. The role involves driving strategy and execution of marketing campaigns while managing budgets and performance metrics.

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Responsibilities

Build omni-channel, customer-centric demand generation campaigns (acquisition, cross-sell, upsell) aligned to pipeline and revenue targets

Develop and execute on quarterly campaign plans that meet or exceed funnel goals, working cross-functionally to launch into market

Translate segment strategy and customer insights into briefs, calendars, and integrated journeys across email, web, paid media, events, and SDR motions

Own performance forecasting and scenario modeling; set targets, predict outcomes, and align plans to budget and capacity

Foster a culture of experimentation and learning: A/B testing offers, messaging, and channels

Turn analytics into action: leverage performance insights to guide actionable optimizations that continually improve performance

Present plans, results, optimizations, learnings, and recommendations to marketing, sales leadership, and stakeholders

Manage campaign budget: planning, pacing, and reconciliation, with a focus on strong ROI

Define lead routing rules, troubleshoot issues, and continuously improve speed-to-lead and quality of lead handoff

Track funnel metrics from lead capture through opportunity close; create dashboards measuring ROI, LTV:CAC, and other KPIs

Maintain and refine the attribution framework, ensuring accuracy across marketing channels

Orchestrate, document, and refine attribution and reporting processes; act as guardian of data standards and campaign reporting guidelines

Qualification

Campaign planningMarketing attribution modelingMarketing automation platformsCRM systemsData-driven decision makingCustomer-centricTeam playerCommunicationOrganizational skills

Required

Bachelor's degree in marketing-related discipline or equivalent work experience

5+ years in marketing planning and campaign strategy, with demonstrated revenue impact

Highly data-driven, with advanced knowledge of marketing attribution modeling—including building multi-touch attribution frameworks, ROI analysis, and pipeline influence reporting

Advanced knowledge of marketing automation workflows, lead scoring, and nurture design

Experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce required)

Team player with the ability to foster strong relationships across multiple levels and functions within the organization

Customer-centric, high-achieving self-starter that thrives in a fast-paced, collaborative atmosphere

Comfort with QA and risk ownership

Excellent verbal and written communication skills

Strong organizational skills and attention to detail

Preferred

Experience with HubSpot marketing automation platform

Benefits

Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset.

Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions.

Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more.

Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency.

Optional hospital, accident and sickness insurance paid 100% by the employee

Optional life and AD&D insurance paid 100% by the employee

Flexible Spending and Health Savings Accounts

Fitness reimbursement

Access to Employee Assistance Program

Group Legal Identity Theft Protection benefit paid 100% by employee

Access to 529 Plan

Commuter benefits

Adoption & Surrogacy Assistance

Tuition Reimbursement

Access to Employee Stock Purchase Plan