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University of Denver · 19 hours ago

Associate Director of Marketing, Morgridge College of Education

Denver, CO

Full-time

Hybrid

Lead/Staff, Director/Executive

$70K/yr - $80K/yr

5+ years exp

The University of Denver is the oldest and largest private university in the Rocky Mountain Region, and they are seeking an Associate Director of Marketing & Communications for their Morgridge College of Education. This role will lead marketing efforts to promote the college and recruit graduate students, overseeing both internal and external communication strategies.

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Responsibilities

Provide college-level marketing and communications leadership

Maintain divisional communications plan and style guide in tandem with university communication goals

Responsibilities include:

In partnership with MCE leadership, develop and execute strategic marketing, communication and outreach plans for MCE and its programs for both internal and external audiences

Support and commit to the ideals of inclusivity and display cultural competencies in all communications

Oversee all MCE e-communications related to marketing and public relations and printed publications

Manage assessment and respond to data accordingly

Oversee MCE social media accounts

Collaborate with external marketing firms to optimize strategies

Partner with University Communications and Marketing to increase the reputation of MCE and sustain/increase faculty reputation using all communications vehicles

In partnership with the Deans leadership team manage communications for the college

Provide assistance for general speaking points for MCE dean’s office, faculty, and staff

Work with MCE Director of Development and Director of Alumni Engagement to support advancement including collaboration on promotion of alumni events, appeals, and donor engagement

Manage corresponding budget

Manage and evaluate college strategic planning efforts related to marketing & communications

Provide management of marketing, branding and positioning efforts for the Deans Office as well as MCE, in collaboration with MCE Leadership and University Marketing and Communications

Strategize with the Dean’s leadership team on the positioning of MCE relative to DU and to our peer institutions and implement our branding standards accordingly

Responsibilities include:

Maintain the MCE visual identity guidelines in conjunction with university guidelines

Manage and sustain sub-branding for the deans office and for 5 MCE departments

Assist the dean with communication to and with all audiences, including board of trustees, students, alumni, etc

Serve as an agency partner and manage workflows with departmental colleagues who seek marketing and communications support

Manage assessment of all marketing efforts by closely tracking campaigns and responding to data

Oversee use of software tools, such as Google Analytics

Stay abreast of trending technology

Provide partnership with MCE admissions staff regarding graduate recruitment communications

Oversee digital marketing activities, including paid advertising and search engine optimization

Partner with MCE faculty, staff and administration on MCE events, responsibilities include:

Ensure that the annual deans office events meet the strategic goals of the college

Oversee audience targeting and all promotional activities

Ensure that featured guests/presenters are well cared for and oversee vendor relations

Manage contract processes when requested

Oversee execution of event logistics

Serve as senior strategist to the Deans Leadership Team, which includes the following:

Proactively anticipate marketing issues or opportunities for MCE and present them accordingly

Optimize admissions marketing strategy using Slate enrollment CRM

Help assess MCE special projects and maintain a dashboard of key divisional information/data for the dean’s management team to review

Represent the MCE and marketing unit across the campus or at external functions

Supervise and manage team, including marketing, communications, and technology personnel

Execute strategic planning initiatives including MCE’s current strategic plan

Qualification

Marketing leadershipDigital marketing strategiesAdmissions CRM (Slate)Data analysisProject managementCultural competencyEvent planningGraphic design managementWriting skillsCollaboration

Required

Bachelors degree from accredited school in the field of marketing, communication, journalism, liberal arts and/or a related field or equivalent combination of education and experience

5 years of marketing and/or communications and/or related experience

Demonstrated commitment to and experience working with a wide range of populations and constituents