Sr. Director, Clinical Marketing jobs in United States
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Cepheid · 2 days ago

Sr. Director, Clinical Marketing

positionSan Jose, CA
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$200K/yr - $245K/yr
date12+ years exp

Cepheid is a leading company in life sciences and diagnostics, committed to innovating for tangible impact. The Senior Director, Clinical Marketing will develop and execute a global clinical marketing strategy to enhance Cepheid's presence in the market, engage key healthcare audiences, and drive commercial growth through compelling content and communication initiatives.

BiotechnologyGeneticsHealth CareHealth DiagnosticsMedical
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H1B Sponsor Likelynote

Responsibilities

Define and Execute Clinical Content Strategy: Lead the development and implementation of a global clinical content strategy that aligns with brand positioning and market education goals
Lead Influencer and Thought Leadership Initiatives: Identify and engage key external stakeholders (advocacy groups, clinical societies, guideline organizations, healthcare influencers) and create programs that amplify Cepheid’s voice, highlight clinical trends, and reinforce authority in diagnostics
Develop New Customer Segments and Messaging: Use market insights and stakeholder feedback to identify emerging clinical specialties and shape content strategies that address their unique needs and priorities
Ensure Consistent and Impactful Clinical Messaging: Harmonize narratives across channels and convert clinical and economic evidence into compelling, audience-specific content for healthcare decision-makers
Optimize Content Formats and Distribution: Determine the most effective formats and channels (articles, videos, webinars) to maximize engagement and reach target audiences
Support Campaigns and Commercial Enablement: Integrate clinical content into global and regional go-to-market strategies, product launches, and provide messaging frameworks, tools, and training for field teams to communicate clinical value confidently
Measure and Optimize Impact: Define KPIs for clinical content and thought leadership initiatives; leverage performance insights to refine strategy and maximize influence

Qualification

Clinical marketingContent marketingStrategic communicationsStakeholder managementHealthcare customer personasDigital marketing platformsLeadership skillsRelationship managementStorytelling skillsCommunication skills

Required

Bachelor's degree in life sciences, marketing, or related field with 14+ years of relevant experience, or Master's/PhD with 12+ years
4+ years of experience managing people with strong leadership and stakeholder management skills in a matrixed, global organization
Proven experience in clinical marketing, content marketing, or strategic communications within diagnostics, medical devices, or life sciences
Demonstrated success in developing and executing content-driven marketing strategies that drive engagement and commercial impact
Strong understanding of healthcare customer personas, clinical workflows, and decision-making dynamics
Experience building and managing relationships with external influencers, advocacy groups, and clinical stakeholders
Exceptional storytelling and communication skills with the ability to translate complex clinical topics into accessible, market-relevant content

Preferred

Experience in infectious disease diagnostics, molecular testing, or acute care settings and familiarity with U.S. and global healthcare market dynamics, including reimbursement and clinical guidelines
Proficiency with content management systems, digital marketing platforms, and analytics tools
Knowledge of regulatory and compliance requirements for healthcare marketing content

Benefits

Paid time off
Medical/dental/vision insurance
401(k)

Company

Cepheid

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Cepheid is a diagnostics company that provides molecular systems and tests for organisms and genetic-based diseases.
dateFounded in 1996
location
Sunnyvale, California, USA
people-size5001-10000 employees
web-link
http://www.cepheid.com

H1B Sponsorship

Cepheid has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (92)
2024 (103)
2023 (83)
2022 (137)
2021 (96)
2020 (43)

Funding

Current Stage
Public Company
Total Funding
$117.85M
Key Investors
Biomedical Advanced Research and Development Authority (BARDA)Wheatley PartnersInnogenetics
2021-10-22Grant· $63.8M
2021-07-29Grant· $27M
2016-09-06Acquired

Leadership Team

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John L. Bishop
Chairman & CEO
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Kerry Flom
Executive Vice President; Chief Regulatory Officer
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