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Scorpion · 2 days ago

Senior Direct Marketing Strategist

United States

Full-time

Remote

Mid, Senior Level

$75K/yr - $85K/yr

4+ years exp

Scorpion is the leading provider of technology and services helping local businesses thrive. As a Senior Direct Marketing Strategist, you will onboard and support clients using Direct Marketing Services while serving as a strategic expert in lifecycle marketing, email marketing, and direct response.

MarketingSEOSocial Media MarketingSoftwareWeb Design

H1B Sponsor Likely

Responsibilities

Lead the strategy, development, and optimization of multi-channel campaigns (email, SMS, direct mail) —including segmentation, A/B testing roadmap, and performance best practices for clients

Partner with internal creative, technical and client teams to guide messaging, targeting, and design overall campaign structures, ensuring email, SMS, and direct mail campaigns align with client objectives

Define and maintain campaign standards—including deliverability, compliance, and design guidelines

Track and analyze campaign performance metrics (open rates, unsubscribes, etc) and provide timely reporting and insights to leadership

Identify opportunities by using internal data, external research, and competitor benchmarking to enhance campaign effectiveness and the client experience, and provide insights and feedback to drive continuous improvement

Review and refine campaign content through editing, proofreading, and occasional copywriting to ensure accuracy and message alignment

Provide coordinated direction to offshore partners and serve as a knowledgeable resource for junior team members (without formal leadership responsibilities) to contribute to overall team skill building and operational excellence

Serve as the go-to expert for complex lifecycle marketing challenges, troubleshooting issues with segmentation, deliverability, workflows, and advanced campaign logic

Build and maintain audiences in ServiceTitan and develop expertise in ServiceTitan Marketing Pro to support advanced campaign needs

Qualification

Lifecycle marketingEmail marketingDirect response marketingMarketing automation toolsAnalytical skillsClient engagementWritten communicationVerbal communicationProblem-solving skills

Required

Bachelor's degree in Marketing, Communications, Business, or a related field — or equivalent experience

4+ years of experience in direct or lifecycle marketing, with proven ability to build and maintain multi-channel campaigns (email, SMS, reputation, direct mail) and contribute to strategy, messaging, testing, and optimization

Strong proficiency with marketing automation tools, including ServiceTitan Marketing Pro or similar platforms, with the adaptability to learn new features and guide clients through evolving best practices

Analytical, data-driven approach with experience using performance metrics to identify trends, diagnose issues, and recommend improvements

Exceptional written and verbal communication skills, including strong writing and editing capabilities in direct response and client-facing contexts

Client-centric mindset with proactive engagement, strong problem-solving skills, and the ability to tailor solutions to meet client needs

Ability to operate independently, make informed recommendations, and serve as a knowledgeable resource for teammates (without formal leadership duties)

Benefits

100% employer-paid medical, dental, and vision insurance

Flexible paid time off, so you can rest, relax, and recharge away from work

Paid parental leave

Paid cell phone and service

Remote office allowance

Professional development and development courses

Regular manager check-ins to drive performance and career growth through Lattice

Company

Scorpion

Glassdoor3.0

Scorpion is an internet marketing firm that offers web design, SEO, social media management, and advertising services.

Founded in 2001

Valencia, California, USA

501-1000 employees

https://www.scorpion.co

H1B Sponsorship

Scorpion has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2021 (4)

2020 (2)