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Arvest Bank · 22 hours ago

Community Marketing Specialist

Oklahoma City, OK

Full-time

Onsite

Entry, Mid Level

$53K/yr - $62K/yr

2+ years exp

Arvest Bank is dedicated to focusing on their customers and actively engaging with the communities they serve. The Community Marketing Specialist will assist in executing sales, marketing, public relations, events, sponsorships, and community engagement programs to achieve local bank objectives.

BankingFinanceFinancial Services

Responsibilities

Work with the manager to help implement the annual key performance indicators (KPIs), sales plan, public relations, community involvement, and sponsorships for the local Bank. Growth objectives should include current bank objectives such as commercial and business as well as consumer retail. Consumer growth objectives will be achieved primarily through national marketing and advertising initiatives and would be supported by community engagement and branch-level efforts. Help local teams establish goals and performance measurement reporting, including board reports

Support the Community Reinvestment Act (CRA) efforts of the local bank by gathering CRA documentation and assisting with CRA-qualified events. Maintain accurate and time-sensitive records of all bank giving, including service hours

Ensure that compliance requirements are achieved for local marketing efforts. This includes ensuring that all local marketing efforts and materials have received proper compliance approval or have been acquired through the appropriate system. Ensure that local marketing materials, not tracked automatically within the system are reported and tracked as required. Support the execution of Branch merchandise & compliance audits

Support the manager in the oversight of the local marketing budget by reviewing and researching/auditing monthly financial reports. Follow all guidelines associated with new vendor set-up and management. Code and submit invoices in a timely manner. May direct community bank budgets as directed by the Community Marketing Manager

As delegated by the local manager, meet with Lines of Business to communicate programs, and gather input to facilitate and provide appropriate communication and budget needs

Effectively manage multiple projects, community events, and deadlines. Support, organize, and conduct bank-sponsored events at a community level, including securing venues, obtaining Compliance approval, requesting marketing materials, recruiting volunteers, working with local vendors, and managing event budgets. Coordinate the local bank efforts in bank-wide promotions. May manage the local market internal community web page

Engage regularly with the Arvest Social Media team to provide social media content opportunities relevant to the local market as delegated by the local Work with all other Centralized Marketing support roles to facilitate requests on behalf of the local community market

Be an ambassador of the Arvest culture by facilitating sales rallies, sales and service awards, spirit weeks, and other local bank internal events, as determined by local management. Coordinate with appropriate members of the sales team to ensure successful event execution

Gather information for use in public relations and social media. Collect target audience, messaging, photos (and releases), and bios. Schedule photographs for associates as needed. Ensure that all associate photos used for advertising meet the Arvest Photography Guidelines. Verify with the manager that the publicity waiver for the associate has been signed. Utilize the request platform to process all job requests

Order and distribute printed materials for branches and lines of business. Utilize various platforms to request marketing materials, including items from the Advertising Catalog and custom requests. Manage local market digital advertising marquees, lobby screens, and on-hold phone messaging. Work with managers to ensure updated and accurate branch merchandising which aligns with the corporate brand standard. Order printed marketing assets and other items through designated centralized marketing platforms or through local vendors as needed

Understand and comply with bank policy, laws, regulations, and the bank's BSA/AML Program, as applicable to your job duties. This includes but is not limited to; complete compliance training and adhere to internal procedures and controls; report any known violations of compliance policy, laws, or regulations and report any suspicious customer and/or account activity

Qualification

Bank marketing experienceEvent coordinationCanva proficiencySprout Social proficiencyAdministrative skillsVerbal skillsJudgment skillsWritten skillsProject management