University of Colorado · 1 day ago
Marketing and Communications Director, CU Denver Business School
Denver, CO
Full-time
Hybrid
Director/Executive
$105K/yr - $116K/yr
6+ years expThe University of Colorado - Denver is a premier public urban research university, and they are seeking a Marketing and Communications Director for the CU Denver Business School. This role will lead strategic marketing efforts to drive enrollment growth and enhance brand visibility while collaborating with various stakeholders to ensure cohesive messaging and effective stakeholder engagement.
EducationHigher EducationUniversities
No H1B
Responsibilities
Develop and implement a comprehensive marketing strategy that advances the Business School’s enrollment, reputation, and revenue goals, ensuring alignment with CU Denver’s brand and strategic priorities, keeping up with current market trends
Lead targeted digital marketing strategy efforts (e.g., paid search, paid social, SEO, display, retargeting) designed to generate, nurture, and convert prospective student leads for undergraduate, graduate, and certificate programs
Use Artificial Intelligence, market research, competitive analysis, and enrollment data to identify new opportunities, refine value propositions, and recommend strategic adjustments to academic program portfolios in collaboration with academic leadership
Work closely with the Assistant Dean for Enrollment Management and Scholarships, as well as program and discipline directors, to align messaging, campaigns, and tactics with program-specific enrollment goals and scholarship strategies
Collaborate with Program Directors, Discipline Directors and department heads to understand unique program value propositions and ensure compelling marketing content
Assess the effectiveness of international marketing initiatives, providing insights and recommendations for improved outreach and student engagement in global programs
Oversee and optimize the use of CRM and marketing automation tools, including audience segmentation, email journeys, lead scoring, and conversion tracking in partnership with central enrollment and IT teams
Ensure all Business School web pages and campaign landing pages are accurate, highly functional, accessible, and up to date, coordinating updates with web and IT partners as needed
Manage website training for staff and department teams ensuring current page management and new page creation is correct and accurate
Provide website content strategy guidance to ensure brand consistency and messaging that aligns with the School’s strategic priorities and goals. Monitor and analyze digital performance metrics (e.g., web traffic, form fills, conversion rates, cost per lead) and use insights to improve user experience and campaign effectiveness
Oversee digital marketing campaigns for organic and paid social, content marketing and email campaigns for recruitment and internal marketing
Continuously evaluate and stay up to date with current marketing, social media, and website development trends to ensure the School is aligned and keeps current
Direct the creation, production, and quality control of marketing collateral, including brochures, one-sheets, presentations, email templates, video and digital and print advertising assets
Ensure that content and design effectively communicate program strengths, student outcomes, faculty expertise and research productivity, and industry partnerships while adhering to CU Denver brand standards
Manage timelines and workflows for collateral development with internal staff and external vendors, ensuring projects are delivered on time and on budget
Lead efforts to highlight and promote success stories of the business school, including student achievements, alumni impact, faculty research, and program milestones, through engaging content and marketing materials
Build the reputation of the Business School
Work with University Communications to manage issue and crisis communications as needed
Oversee the Business School newsroom. Guide strategic, consistent, and compelling multi-media storytelling with consideration to messaging, audience and platform
Collaborate with the external events team for special event marketing and communications
Lead updates, development, and production of the school and program collateral materials with the Brand Manager
Ensure a consistent brand and voice for the Business School that aligns with university strategic goals
Lead development of Business School stories for CU Denver News as needed
Develop, manage, and monitor the Business School marketing budget, including forecasting, tracking expenditures, and ensuring effective use of financial resources across channels and campaigns
Negotiate and manage relationships with external agencies, freelancers, and vendors to maximize value, quality, and return on investment
Establish and track key performance indicators (KPIs) for marketing investments and provide regular reports and recommendations to the Assistant Vice Chancellor, Dean, and other stakeholders
Supervise, mentor, and evaluate the marketing and communications team’s operations, project prioritization, implementation, and performance
Serve as a collaborative, responsive, and communicative partner to leaders and units across the Business School and the university, acting as the primary liaison with central University Communications
Lead and coordinate marketing efforts for international collaborations, ensuring alignment with CU Denver brand standards and strategic goals
Participate in cross-campus marketing, enrollment, and strategic planning committees as assigned, representing the Business School’s needs and perspectives
Perform other related duties as assigned to support the mission and strategic priorities of the Business School and CU Denver
Qualification
Required
Bachelor's degree in marketing, communications, business administration, or a directly related field from an accredited institution
Six (6) years of progressive experience in marketing and communications
Demonstrated expertise in digital marketing, CRM systems, and analytics for enrollment management
Proven ability to lead teams, manage multiple projects, and collaborate across diverse stakeholder groups
Excellent communication, presentation, and relationship management skills
Proficient in software such as Adobe, Salesforce, Slate, Drupal, digital ad managers, task management, and social media management tools
Preferred
Master's degree in marketing, business, communications, or a related field
Experience with marketing graduate or professional programs
Marketing and communications experience in higher education or complex organizations
Experience using Artificial Intelligence tools to increase the effectiveness and efficiency of marketing campaigns
Knowledge of higher education trends, especially those relevant to business education and recruitment
Benefits
Generous leave
Health plans
Retirement contributions
Company
University of Colorado
University of Colorado offers higher education and serving as the catalysts in business, arts, health, and community growth.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$0.5MKey Investors
US Department of EnergyUS Department of Commerce, Economic Development Administation
2023-07-27Grant
2023-01-26Grant
2021-04-06Grant· $0.5M
Leadership Team
Richard Schulick
Professor and Chair of Surgery
Recent News
Sports Business Journal
2025-12-28
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