Head of Digital Growth Marketing jobs in United States
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Frank & Eileen · 1 day ago

Head of Digital Growth Marketing

positionLos Angeles, CA
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$150K/yr - $190K/yr
date8+ years exp

Frank & Eileen is a globally recognized fashion brand focused on female entrepreneurship and sustainability. They are seeking a Head of Digital Growth Marketing to build and optimize their digital growth engine, overseeing full-funnel digital performance across various marketing channels to drive revenue and customer lifetime value.

E-Commerce

Responsibilities

Own the digital growth roadmap across acquisition, retention, and lifecycle
Set clear targets for revenue, ROAS, CAC, LTV, retention, and contribution margin
Develop test-and-learn frameworks to continuously improve channel performance and scalability
Lead segmentation, personalization, automation, and experimentation to drive repeat purchase and LTV
Own platforms such as Klaviyo and Attentive, ensuring strong data hygiene and compliance (GDPR, CCPA, CAN-SPAM, TCPA)
Own paid social and paid search strategy in partnership with agency teams, with a relentless focus on efficiency and incrementality
Ensure creative, audience, and bid strategies are continuously tested and optimized
Scale affiliate and partner programs with a focus on incremental revenue, brand alignment, and performance transparency
Establish clear reporting and dashboards across all channels
Translate performance data into actionable insights for leadership
Own performance reviews, forecasts, and optimization plans
Lead and develop a high-performing growth marketing team
Partner closely with Creative, Brand, Merchandising, Retail, and Wholesale teams to ensure aligned launches and storytelling
Build scalable processes, strong agency partnerships, and a culture of accountability

Qualification

Digital growth marketingPerformance marketingLifecycle marketingData analyticsEmail marketingPaid social strategyPaid search strategyAffiliate marketingTeam leadershipCoachingFast-paced executionPassion for sustainabilityCollaborationStrategic thinking

Required

8–10+ years of experience in digital growth, performance marketing, or lifecycle marketing
Proven success driving DTC growth across email, SMS, paid social, paid search, affiliates, and lifecycle programs
Highly analytical and comfortable owning numbers, forecasts, and performance narratives
Fluent in tools such as Google Analytics, Shopify, Looker, Excel/Sheets, and attribution frameworks
Strong people leader who can coach, prioritize, and execute at pace
Comfortable operating both strategically and tactically in a fast-moving environment
Passion for purpose-driven brands and sustainable growth

Company

Frank & Eileen

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Frank & Eileen works exclusively with the finest Italian fabric mill to design and produce their collections.
dateFounded in 2009
location
Los Angeles, California, USA
people-size11-50 employees
web-link
https://www.frankandeileen.com

Funding

Current Stage
Early Stage

Leadership Team

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Emily Hickey
Fractional CMO
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Recent News

WWD
Frank & Eileen to Open First Store in the U.S.
2025-11-19
PR Newswire
Frank & Eileen Pledges $20 Million to Support Female Leaders of Tomorrow
2025-01-22
WWD
Frank & Eileen Goes From Pandemic Struggle to Pledging $10 Million to Cultivate Women Entrepreneurs
2024-04-08
Company data provided by crunchbase