Upstart · 22 hours ago
Director of Brand Social
United States
Full-time
Remote
Senior Level, Lead/Staff
$183K/yr - $253K/yr
10+ years expUpstart is the leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. The Director of Brand Social will build Upstart's social presence, defining the brand's identity and community relationships while overseeing organic social strategies and content creation.
Artificial Intelligence (AI)AutomotiveConsumer LendingCreditFinancial ServicesFinTechLendingMachine LearningPersonal Finance
Responsibilities
Create a distinctive, recognizable Upstart social persona and consistent presence across platforms
Build measurable growth in reach, engagement quality, creator program impact, and campaign extension performance
Stand up repeatable systems (OKRs, dashboards, rituals) that make social scalable over time
Set content strategy and activation roadmaps to support and achieve brand messaging goals
Establish the roadmap, budget, and hiring plan to grow the function responsibly
Qualification
Required
10+ years of experience across social media, content, brand, or community leadership with at least 5 years spent managing teams
Proven experience building or scaling a social function including: strategy → operating model → execution → measurement
Demonstrated success using social content to drive brand and business outcomes (awareness, consideration, engagement, or conversion)
Experience developing business cases, setting and managing budgets, forecasting impact, defining KPIs, and communicating results to senior leadership
Hands-on proficiency with a modern social stack including: Publishing and management (Sprout, Sprinklr, or equivalent), Listening and monitoring (Brandwatch, Sprinklr, or similar), Attribution and measurement integrations Salesforce, HubSpot, or similar)
Preferred
Experience in fintech, financial services, or another regulated industry
Comfort working in early-stage or ambiguous environments where you are both strategist and executor
Comfortable managing vendors/agencies, partners, and cross-functional stakeholders
Experience launching new channels or rebuilding underperforming ones at a brand level
A passion and aptitude for predicting, engaging in, and driving culture through the lens of brand
Benefits
Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart
Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year
Employee Stock Purchase Plan (ESPP)
Life and disability insurance
Generous holiday, vacation, sick and safety leave
Supportive parental, family care, and military leave programs
Annual wellness, technology & ergonomic reimbursement programs
Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering
Catered lunches + snacks & drinks when working in offices
Company
Upstart
Upstart (NASDAQ: UPST) is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit.
1001-5000 employees
H1B Sponsorship
Upstart has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (68)
2024 (67)
2023 (85)
2022 (85)
2021 (42)
2020 (15)
Funding
Current Stage
Public CompanyTotal Funding
$3.36BKey Investors
CastlelakeProgressiveRakuten
2025-11-06Post Ipo Debt· $1.5B
2025-09-05Post Ipo Debt· $320M
2025-08-12Post Ipo Debt· $600M
Leadership Team
Dave Girouard
Founder & CEO
Paul Gu
Co-Founder
Recent News
The Motley Fool
2026-01-03
The Motley Fool
2026-01-01
2025-12-17
Company data provided by crunchbase