Blink · 1 day ago
Creative Director, Social
United States
Full-time
Remote
Senior Level
7+ years expBlink is an integrated technology and creative production agency headquartered in New York. They are seeking a Creative Director, Social to lead the creative team, focusing on social content and overseeing projects from concept through post-production. The role involves managing creator teams, guiding art direction and copywriting, and ensuring high-quality execution of creative materials for various campaigns.
ContentLocation Based ServicesNewsPhotographyReal TimeSearch EngineVideo
Responsibilities
Develop best-in-class strategy, deliverables, treatments, scripts, and creative materials for video, social, brand, and UGC-driven campaigns
Guide art direction and copywriting, leading teams of copywriters, designers, editors, and artists through the concepting through post-production process
Build and manage creator teams for social-first and UGC content, including casting, briefing, onboarding, and creative oversight
Oversee and manage creators and creatives on programmatic social projects, ensuring creative fidelity with briefs and brand guidelines, delivering day-to-day direction and feedback, and ensuring timely, high quality execution
Participate in (and often lead) meetings with clients and creative brainstorms, developing original ideas and pitches, and receiving feedback
Develop scalable content production systems designed for high-volume outputs (e.g., 10–60+ assets per month)
Manage multiple projects simultaneously, prioritizing tasks, delivering on schedule, and proactively seeking feedback
Maintain a creator roster/database (internal + external) to meet ongoing campaign needs
Craft compelling scripts, copy, captions, and social-first narratives across formats (TikTok, Reels, Shorts, branded content, commercials), and for non-social content as needed
Serve on-set or during virtual productions when necessary, ensuring creative continuity and facilitating communication between departments
Manage deadlines, QCing creator and in-house content, delivering projects and materials on-time, accurately, and at Blink’s standards
Continuously stay updated with emerging social, video, design, AI, and copy trends and tools to create cutting-edge creative
Deliver best-in-class videos, treatments, copy, and visual elements that lead to client retention and satisfaction
When assigned a client or project, pitch multiple approaches and concepts, considering opportunities for additional deliverables
Elevate Blink’s social content, visual identity, and voice to gain recognition in the industry through communications, marketing, and brand identity
Research and remain educated on trends and innovations that inspire clients to expand our remit and revenue pipeline
Partner with internal and external teams to align creative outputs with technical and campaign objectives
Lead team meetings and serve as point for the team in client meetings, teaching junior creatives through example
Collaborate with designers to develop animations and visual elements on motion graphics, animations, lower-thirds, title cards, and other visual elements across projects
Collaborate closely with producers and cross-functional teams across pre-production, production, and post-production to deliver cohesive, impactful creative assets
Participate in brainstorming sessions with Creative team and producers for projects and pitches
Work closely with post-production teams, internally and externally, to achieve the vision of our client work. This involves collaborating with the Creative team, editors, colorists, sound designers, VFX artists, motion graphics designers, and animators
Qualification
Required
7-10 years of experience working as an ACD, CD, or managing social content, as a copywriter and/or visual designer within an agency, studio, media company, or brand, with a solid understanding of project workflows and team collaboration
Excellent verbal and written communication skills in English, as the majority of our clients are U.S.-based and this is a client-facing role
Proficiency in Google Slides and Figma
Proficiency in TikTok, Instagram, BlueSky, Twitter, Substack, Facebook, and other social media platforms
Proficiency in LLMs, including ChatGPT and Claude
Proficiency in generative AI platforms, such as Nano Banana and Midjourney
Proficiency in Adobe Suit is a plus
Experience writing and concepting for all aspects of a production company, including brand assets, decks, and video
Strong understanding of branding guidelines adherence across campaigns and assets
Strong understanding of social media best practices and strategies to optimize engagement
Adaptable to small-teams and fast moving projects that shift throughout their lifecycle
Company
Blink
Headquartered in New York, Blink is a platform that connects the world’s best storytellers to companies that have a story to tell.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$1.02MKey Investors
NXTP Ventures
2015-03-01Seed· $1M
2014-03-01Seed· $0.03M
Leadership Team
Matthew Craig
Co-Founder and CEO
Pablo Grandinetti
Co-founder, COO and Chairman
Company data provided by crunchbase