Nike · 5 days ago
Lead, Sportswear Brand Marketing, NYC
New York, New York
Full-time
Onsite
Mid, Senior Level
$103K/yr - $210K/yr
5+ years expNike, Inc. is a global leader in athletic footwear and apparel, seeking a Brand Marketing Lead for their NYC Sportswear team. This role involves developing and executing seasonal marketing plans, cultivating partnerships, and leveraging consumer insights to strengthen brand connection with NYC culture.
ApparelE-CommerceFashionLifestyleProduct DesignRetailSporting Goods
Responsibilities
Identify people, communities and organizations that best align with our brand values and can best bring our Sportwear strategies to life. Then directly manage these relationships
Take the lead on creating full brand plans and seasonal campaigns via stories, content and on-the-ground executions
Develop Sportwear strategies that unlock new and fresh opportunities outside of our pre-planned seasonal plans
Work closely across our NYC functional teams to bring campaigns to life including project management, scheduling timelines and owning deliverables
Continuously gather and apply consumer insights, helping us better serve our consumer in NYC. Feeding these insights back into NA/Global in order to help refine our longer-term strategy
Owning our NYC Sportswear annual and seasonal budget across all ongoing projects
Qualification
Required
5+ years of relevant experience in marketing, ideally brand management and/or creative strategy
Bachelor's degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training
Passion for sport, fashion, streetwear, creativity and a deep understanding of its athletes and communities, their motivations and challenges
Campaign Management: Hands-on experience supporting marketing campaign from planning through to executions delivering on clear objective and KPI's
Executional Excellence & Attention to Detail: Focus on delivering efficient and timely results, while maintaining a high standard of quality
Adaptability: Skills demonstrating the ability to manage multiple projects simultaneously and being able to adjust quickly to changing business needs and feedback in a dynamic environment
Consumer Insight & Activation: Have a deep understanding of our key consumer in NYC and having the proven ability to gather and apply consumer insights to boost seasonal brand plans
Innovation & Growth Mindset: a continuous learner who explores new marketing approaches, testing and improving engagement and overall campaign success
Embody Nike D&I values and Maxims (guiding principles), always
A pro-active and structured team player in a fast-moving environment
Company
Nike
Nike is a retail brand that provides the sale of apparel, footwear, sports equipment, and accessory products.
10001+ employees
H1B Sponsorship
Nike has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (340)
2024 (302)
2023 (328)
2022 (543)
2021 (426)
2020 (253)
Funding
Current Stage
Public CompanyTotal Funding
$239MKey Investors
Pershing Square Capital Management
2024-08-17Post Ipo Equity· $239M
1980-12-02IPO
Leadership Team
Elliott Hill
President and Chief Executive Officer
Muge Erdirik Dogan
EVP & Chief Technology Officer, NIKE, Inc.
Recent News
The Motley Fool
2026-01-11
2026-01-11
Company data provided by crunchbase