Fluke Corporation · 1 day ago
LTS Commercial Marketing Group Leader (North America)
33 Technology Drive, Irvine, CA, 92618, US
Full-time
Onsite
Senior Level
7+ years expFluke Corporation is a leading global provider of innovative sterilization and disinfection solutions. The NA LTS Commercial Marketing Group Leader for the Low Temperature Category is responsible for leading downstream marketing activities, developing and executing marketing strategies, and managing a team to drive growth and customer engagement.
Electrical & Electronic Manufacturing
Responsibilities
Develop and implement downstream marketing strategies for the Low Temperature category, including capital equipment and consumables
Drive product positioning, messaging, and value propositions aligned with customer needs and market trends
Collaborate with upstream marketing, sales, and regional teams to ensure alignment and execution of global strategies
Define and track KPIs to measure campaign effectiveness and business impact
Manage and mentor two marketing professionals responsible for capital equipment and sterilization monitoring lines
Foster a collaborative, high-performance team culture focused on delivering results
Partner with Sales to develop and deploy tools, messaging, and training that support field execution and drive adoption
Lead the creation of bundling business models, sales collateral, value propositions, and objection-handling resources tailored to customer segments
Support sales team with strategic account planning and customer engagement strategies
Serve as the US commercial lead for the low temperature sterilization portfolio
Collaborate with Global Marketing, R&D, and Regulatory teams to ensure product positioning, lifecycle planning, and launch readiness in partnership with team members
Monitor product performance and recommend portfolio adjustments based on market feedback and data
Lead tactical areas of product launch (tools development, email campaigns, content development and social media planning)
Partner with Clinical and Education teams to support customer training, education, and clinical adoption
Represent ASP at key industry events, customer meetings, and advisory boards
Act as the primary liaison between US Commercial, Global Marketing, Sales, Clinical, Regulatory, and Supply Chain teams
Drive alignment on messaging, priorities, and execution plans across functions
Ensure timely communication and coordination for customer visits, product launches, and strategic initiatives
Manage marketing budgets, timelines, and agency/vendor relationships
Ensure compliance with all regulatory and legal requirements in marketing communications
Maintain accurate documentation and reporting of marketing activities and outcomes
Collaborate with MarComm, product development, external agencies, customer advisory group and sales to produce relevant content
Create new, relevant, and engaging multichannel content that aligns with overall marketing plans/objectives
Ensure all customer- and internal-facing marketing materials align with product-specific value positioning & branding
Inform and lead the development of digital strategy, campaigns and lead generation strategies to drive customer adoption and sales targets
Lead US product launch strategy for new LTS, including cross-functional planning, training, and execution
Develop and implement go-to-market (GTM) plans that align with commercial objectives and customer needs
Own the creation and delivery of quarterly business review (QBR) decks, including performance analysis, strategic updates, and future planning for internal stakeholders
Demonstrate exceptional communication skills across all channels, including customer-facing presentations, sales enablement, and internal stakeholder engagement
Deliver clear, compelling, and clinically credible messaging builds trust with customers and positions ASP as a thought leader in infection prevention
Collaborate with Sales to ensure joint communication strategies, maintaining alignment and professionalism in all external interactions
Develop and present strategic updates, business cases, and performance insights to leadership and cross-functional teams
Champion the LTS portfolio brand within the US market, driving awareness, differentiation, and preference
Collaborate with global and regional teams to maintain consistency in branding across channels, campaigns, and customer touchpoints
Monitor brand perception and contribute to strategies that reinforce ASP’s reputation as a leader in infection prevention
Lead the planning, development, and execution of impactful national sales meetings content for category and commercial events
Design and deliver inspirational content and experiences that energize the sales force, reinforce product value, and drive commercial momentum
Collaborate cross-functionally to develop presentations, breakout sessions, and training materials that support business objectives and elevate team engagement
Ensure seamless logistics, speaker preparation, and post-event follow-up to maximize impact and ROI
Act as a change agent within the organization, influencing cross-functional teams to adopt brand-led thinking
Qualification
Required
Bachelor's degree in Marketing, Communication, or a related field, or equivalent experience
7+ years of experience in marketing, sales or commercial function (minimum 2 in marketing)
Bachelor's degree in marketing, Business, Life Sciences, or related field
5+ years of experience in healthcare or medical device marketing/commercial, preferably in infection prevention or consumables
Proven track record of successful product launches and commercial strategy execution
Strong analytical, communication, collaboration and project management skills
Ability to work cross-functionally and influence without direct authority
Ability to quickly make data driven decisions
Ability to leverage MS suite of solutions (excel, powerpoint, etc)
Preferred
2+ years in leadership roles (optional)
MBA preferred
Have experience using showpad, salesforce, powerBI and other sales enablement and marketing tools (preferred)
Company
Fluke Corporation
Fluke Corporation, a wholly owned subsidiary of Fortive Corporation (NYSE: FTV), is the world leader in the manufacture, distribution and service of electronic test tools and software.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jon Douyard
VP, Finance and CFO
Anil Urs
Chief Information Officer
Company data provided by crunchbase