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EquiTrust Life Insurance Company · 16 hours ago

Senior Marketing Content Writer

West Des Moines, IA

Full-time

Hybrid

Mid, Senior Level

4+ years exp

EquiTrust Life Insurance Company is a national carrier of competitive annuity products, dedicated to providing exceptional customer service through teamwork and integrity. The Senior Marketing Content Writer is responsible for creating and executing marketing communications and advertising strategies to achieve sales and marketing goals, working closely with various stakeholders to deliver engaging content across multiple mediums.

Financial ServicesInsurance

Responsibilities

Researches, designs, and delivers well-written, clear, compelling, and engaging content to accurately, and in a compelling manner, reflect desired concepts as assigned for marketing communications, including product literature, blast emails, industry ads, recruiting ads, promotional campaigns, web content, and sales campaigns

Serves as a Company resource for grammar and general writing questions

Monitors and reports on competitor activities relating to advertising, communications, and promotions to stay informed about industry marketing and product trends

Understands and ensures that all legal, compliance, and market-conduct-related laws and regulations are adhered to regarding state insurance office requirements and FTC, OCC, FCC, FINRA (if applicable), Privacy Act, Truth in Advertising Act and CAN-SPAM provisions

Leverages brand knowledge and understanding to support the EquiTrust brand development and management with materials designed to build the brand’s identity, image, and general awareness

Creates and delivers communications that drive and stimulate overall consumer and agent activity, as well as motivate and maintain marketing organization and agent relationships

Works closely with the Marketing team to achieve marketing strategy goals

Engages and partners with applicable stakeholder groups to determine appropriate marketing messaging

Responds to and resolves requests according to EquiTrust policies in a prompt, efficient, and courteous manner for external customers, departmental staff, and other EquiTrust personnel at all times

Supports the Sales and Marketing team and/or other departments on an as-needed basis

Willingly takes on additional responsibilities as requested in order to accomplish department and Company objectives

Actively participates and contributes to the goals and objectives of the Company by working collaboratively and fostering a positive and inclusive work environment

Qualification

Content WritingMarketing CommunicationsGrammarAnnuityLife InsuranceMicrosoft OfficeCommunication SkillsProblem SolvingRelationship Building

Required

Bachelors Degree required

Minimum 3 years of experience in annuity and life insurance products, marketplace, and sales concepts required

Minimum 4 years of communications and marketing experience required

Minimum 4 years of experience writing creative and technical content required

Highly developed and effective communication and presentation skills, both verbal and written

Advanced grammar, writing and editing skills

Demonstrated ability to proactively identify and solve problems and issues of all types

Establishes positive relationships and works effectively with all departments and affiliates to ensure integration of strategic goals and principles

Advanced and proven ability to use technology to work efficiently and productively, and as an auditing tool

Able to recognize and adjust content based on target audience

Intermediate working knowledge of Microsoft Office, including Excel and Word

Ability to foster effective working relationships throughout the Company

Capacity to carry out responsibilities in a manner consistent with EquiTrust's Core Values and focus on customer service; ability to help create an environment of openness and trust for all employees and strive for continued professional skills development

Company

EquiTrust Life Insurance Company

When searching for a company that demonstrates integrity, strength and innovation – one that can help you meet your financial objectives – look no further.

Founded in 1966

Des Moines, Iowa, USA

501-1000 employees