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TH Experiential · 2 days ago

Business Development Director (Experiential Marketing)

United States

Full-time

Remote

Lead/Staff, Director/Executive

5+ years exp

TH Experiential is a creatively-led experiential agency seeking a Business Development Director to drive new business opportunities through proactive outreach and relationship development. The role involves building outbound strategies, managing CRM systems, and ensuring a healthy pipeline of qualified leads while contributing to pitch development and go-to-market strategies.

AdvertisingMarketingUX DesignWeb Development

Responsibilities

Build and execute a proactive outbound strategy, including campaign calendars, prospecting sequences, vertical targeting, and list prioritization

Develop, test and optimize, messaging tailored to industries and buyer personas

Own CRM management, including oversight of list building, sequencing, and data hygiene

Identify, research, and qualify high-potential prospects aligned to TH’s creative and experiential strengths

Drive outreach across email, LinkedIn, network activation, events, and other channels

Partner with leadership to shape pursuit strategies and determine pitch priority

Proactively re-engage past TH clients through thoughtful outreach, relevant case studies, and timing-based messaging

Identify 'reactivation triggers' (brand changes, new product launches, new CMOs, agency transitions)

Build a systematic approach to warm-lead nurturing and reactivation cycles

Build dashboards and weekly/quarterly reporting to communicate pipeline health, campaign performance, and revenue forecasting

Identify performance gaps in outbound channels and implement rapid experimentation to improve results

Capture lessons learned from new business losses to inform process optimization

Partner with strategy, creative, and production teams for pitch alignment, proposal input, and handoff coordination. Support pitch meetings and presentations as needed

Qualification

Business developmentOutbound salesCRM managementLead generationData analysisRelationship-drivenCollaborative teammateCommunication

Required

5–10+ years in business development, outbound sales, lead generation, or growth roles—preferably within experiential, creative, marketing, or integrated agency environments

Demonstrated ability to build and execute outbound programs that result in qualified meetings and meaningful opportunities

Strong experience using HubSpot (or similar CRMs) for sequencing, reporting, list building, and attribution

Proven success developing messaging, writing outreach copy, and testing/iterating campaign strategies

Data-informed and analytical, with the ability to track performance and continuously optimize

Relationship-driven with a warm, authentic, credible presence in early sales conversations

Fluency with sales systems, CRM workflows, and outbound operations

Ability to forecast and manage pipeline independently

Comfort navigating a fast-growing, entrepreneurial environment

Collaborative, low-ego teammate who enjoys partnering with internal teams