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Implus · 1 day ago

Manager, Influencer Marketing

USA

Full-time

Onsite

Mid, Senior Level

3+ years exp

Implus Footcare, LLC is an industry-leading global consumer packaged goods company with over 20 brands. They are seeking an Influencer Marketing Manager to lead the influencer and creator strategy across their portfolio, managing campaigns from sourcing to performance tracking to foster long-term partnerships with creators.

Consumer GoodsE-CommerceLifestyleManufacturing

Responsibilities

Develop and execute influencer marketing strategies that drive awareness, engagement, and conversion for key brand initiatives

Manage influencer relationships across the full lifecycle, including sourcing and discovery, contracting, briefing, content review, posting, and performance tracking

Build long-term, ambassador-style relationships with creators who authentically align with each brand’s community and mission

Evaluate influencer performance and campaign ROI to continuously improve programs and inform future strategy

Collaborate with internal teams and agency partners to ensure influencer content aligns with brand tone, messaging, and creative direction

Support the creation of scalable internal influencer marketing processes and frameworks

Plan and execute influencer and creator campaigns across brands like Balega, SKLZ, and Harbinger, ensuring alignment with brand objectives and seasonal priorities

Identify, vet, and negotiate with influencers across social platforms, in partnership with the Social Media Manager, to ensure strong brand and audience fit

Negotiate influencer contracts and payment structures to ensure deliverables have measurable return

Draft briefs, manage content deliverables, and ensure on-time execution that meets brand quality and compliance standards

Define influencer campaign KPIs. Track and analyze campaign performance providing regular reports with insights and optimization

Develop long-term influencer strategies and ambassador programs that build sustained brand advocacy and trust

Explore emerging creator categories, partnerships, and platform opportunities to keep brands ahead of social trends

Support the integration of influencer content into broader marketing campaigns and paid amplification efforts

Work cross-functionally with brand marketing, social, creative, and eCommerce teams to align influencer initiatives with overall marketing plans

Collaborate with external partners and agencies to manage outsourced influencer programs, when necessary

Partner with the Social Media team to leverage influencer content across owned channels

Qualification

Influencer marketing strategyCampaign managementData analysisSocial media platformsNegotiation skillsProactive mindsetPeople managementContent strategyMarketing experienceCommunication skillsRelationship buildingOrganizational skills