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Edgewell Personal Care · 19 hours ago

Senior Brand Manager, Men's Hair Removal

Shelton, CT, US

Full-time

Hybrid

Senior Level, Lead/Staff

$145K/yr - $200K/yr

10+ years exp

Edgewell Personal Care is a vibrant global community dedicated to personal care products. They are seeking a Senior Brand Manager for the US Men’s Hair Removal team to lead the growth and innovation strategy for the Schick brand, focusing on brand strategy, consumer insights, and innovation activation.

Consumer GoodsHealth CareManufacturingSales

Responsibilities

Tracks, decodes and activates emerging shaving and grooming trends, evolving consumer behaviors and category shifts to identify market gaps, opportunities and threats and unlock whitespace opportunities

In partnership with the Head of Business, plays a key role in annual business planning and the development of brand growth and innovation strategies

Leverages consumer insights, cultural understanding and a 'General Manager mindset' to drive both long-term brand equity and near-term performance

Develops and owns LTO and Seasonal strategy, including the evaluation of strategic partnerships to be leveraged in communications and/or product innovation

Translates brand growth opportunities into clear innovation briefs

Champions a deep understanding of consumer behavior and preferences, ensuring the innovation strategy and concepts align with the brand strategy, brand positioning and business objectives

Manages portfolio optimization projects, including renovations, packaging restages, and portfolio rationalization

Collaborates closely with cross-functional partners (R&D, PMO, Insights, Marketing, Operations, Finance, Sales and Supply Chain) to ensure alignment and flawless go to market execution of innovation

Is intimately familiar with the drivers of business/brand performance across all innovation launches and act as the go-to person for when questions arise (including P&L ownership for launches)

Partner with Category and Sales teams to develop compelling, customer ready sell-in materials

Develop detailed marketing plans for product launches in partnership with the agencies and integrated communications teams, from creative brief to execution

Qualification

Brand Growth StrategyConsumer-Centric InnovationInsights & AnalyticsDigital MarketingBusiness & Financial AcumenCreative & Brand CommunicationCommercialR2MAgileStrategic & Critical ThinkerCommunication SkillsResults Oriented