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Health Alliance Plan · 1 day ago

Manager - Brand & Marketing Production (Hybrid in Troy, MI) - Health Alliance Plan

Troy, MI

Full-time

Hybrid

Mid, Senior Level

5+ years exp

Health Alliance Plan is seeking a Manager of Brand and Marketing Production to drive results through the development and execution of strategies that enhance customer business and brand identity. This role involves overseeing the creative and marketing production team, managing marketing communications strategies, and ensuring brand consistency across all initiatives.

Health CareHealth InsuranceInsuranceLife Insurance

Responsibilities

Support development of brand vision, manage marketing communications strategies and creative deliverables to support the brand and its portfolio

Develop content to support sales, marketing, product promotion, member acquisition, satisfaction, retention, health education and community outreach

Act as the brand steward to maintain consistency in brand applications

Responsible for management of the internal and external creative and marketing production teams

Responsible for coordinating with multiple internal teams to execute positioning, messaging, and content development across print and digital channels; additionally, this role should foster transparency among internal business partners and constituents relating to communications

Represent the Marketing and Communications department while providing account management to HAP internal business partners

Advise the VP of Marketing and other marketing department team members in the status of their projects

Maintain an archive and filing system for rapid retrieval of all HAP marketing assets

Perform other related duties as assigned

Qualification

Brand positioningMarketing strategyProject managementCreative productionMarketing communicationsInterpersonal relationsDetail managementTeam collaboration

Required

Bachelor's degree in advertising, Graphic Arts, or related field

Minimum of five (5) years Marketing experience — with a focus on brand positioning, awareness, building and management strategies

Previous management experience

Ability to develop strong, trusting and effectively collaborative relationships with a diverse group of internal and external departments and suppliers

Capable of keeping a full plate of projects on track and on budget

Ability to manage a large list of ongoing and diverse creative and marketing production projects and be able to anticipate the difficulties of the creative and production process

Have a strong working knowledge and expertise of marketing process, tools, and deliverables

Fully understand the role of marketing in the bigger picture of a company and in the marketplace

Be aware of the power a strong brand has in the role of marketing and in the long-term competitiveness of a company

Be able to work efficiently and effectively with outside marketing partners and suppliers and deliver a stellar marketing product with stellar market results

Exceptional track record of detail management, interpersonal relations, and team orientated success

Ability to utilize existing knowledge and experience and think out of the box to raise the effectiveness of current and future marketing projects