Confidential · 1 day ago
Director of Ecommerce
Confidential company is a global leader in shopping destination management and leasing, seeking a Director of eCommerce. The role involves designing, implementing, and managing the digital operations of the online platform, optimizing the customer experience, and driving digital sales in alignment with the brand's luxury positioning.
Marketing & Advertising
Responsibilities
Develop and implement a comprehensive e-commerce strategy aligned with the shopping center’s overall business objectives and luxury positioning
Oversee the day-to-day management of ecom website, ensuring a seamless, user-friendly shopping experience
Collaborate with brand partners and internal stakeholders to integrate and promote their offerings on the website while maintaining consistent brand messaging
Drive digital sales by developing promotional campaigns, offers, and seasonal sales strategies that engage high-net-worth customers and increase conversion rates
Oversee Inventory and Order Management, in collaboration with brand partners
Ensure best-in class online customer experience and services
Ensure that the website is fully optimized for performance, speed, usability, and mobile responsiveness, offering an exceptional luxury shopping experience aligned with brand image
Monitor and improve the site’s functionality, working with IT and design teams to resolve issues, streamline user flows, and enhance product pages
Conduct A/B testing and other optimizations to enhance customer experience and increase site performance
Partner with the digital marketing team to develop and execute digital campaigns that drive engagement and traffic, increase brand awareness, and boost online sales (SEO, PPC, social media, email marketing)
Manage and analyze customer data to develop personalized marketing strategies, ensuring relevant product recommendations and tailored offers for customers
Coordinate with inventory and logistics teams to ensure product availability and timely order fulfillment for the e-commerce platform
Monitor and report on inventory levels, ensuring that products on the website are accurately represented and stock is updated in real time
Oversee the order processing system, ensuring smooth and timely delivery, with an emphasis on providing a white-glove experience for customers, including premium packaging and fast shipping
Analyze key performance indicators (KPIs) such as traffic, conversion rates, average order value, and customer retention to evaluate and improve e-commerce performance
Regularly generate reports on sales performance, traffic sources, marketing ROI, and customer behavior, providing actionable insights to the leadership team
Monitor industry trends and competitor activities to keep the e-commerce strategy competitive and innovative
Ensure that all customer service processes, from order inquiries to returns and exchanges, are handled with the utmost professionalism and luxury service standards
Ensure that online inquiries, concerns, and issues are addressed in a timely, efficient, and personalized manner
Build and maintain relationships with key internal stakeholders, including marketing, and customer service and retail teams, to ensure seamless and successful execution of the initiatives
Manage relationships with third-party vendors, technology providers, payment gateways and external partners to ensure the successful implementation of eCommerce system
Collaborate with brand partners to onboard them, develop co-branded initiatives, and ensure their products and services are accurately represented and contribute to the overall success of our program
Qualification
Required
Bachelor's degree in E-Commerce, Marketing, Business Administration, or a related field (Master's degree is a plus)
Minimum of 5 years of experience in Ecommerce management, with at least 3 years in a leadership role
Proven experience managing luxury e-commerce websites, with a strong understanding of the online shopping behaviors of high-net-worth individuals
Experience working with CMS platforms, e-commerce solutions (e.g., Shopify, Magento, or similar), and analytics tools (Google Analytics, SEMrush, etc.)
Background in data analysis, merchandising, and campaign optimization
Experience managing and developing a team of 1-3 people
Strong knowledge of eCommerce standards, best practices, and systems, ideally in both DTC and Marketplace
Proficient in e-commerce platforms (Shopify, Magento, etc.), website optimization tools, and CRM software
Familiar with HTML, CSS, and website troubleshooting (basic knowledge), as well as CRM and email marketing platforms
Ability to see bigger picture while also managing operational details, with track record in Project Management
Strong communication and interpersonal skills, with the ability to collaborate effectively across departments (with creative, marketing and technical teams) and with external partners and brands
Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and other marketing and analytics tools
Ability to work in a fast-paced, dynamic environment while managing multiple projects simultaneously
Innovative and problem-solving mindset, challenging status quo and with passion for trying new ideas and staying ahead of eCommerce trends and technologies
Enterprising “doer,” with an ownership mentality and a bias towards action, taking initiative to drive improvements
A deep understanding of the luxury retail customer journey, from discovery to purchase, and how to optimize online experiences for this demographic