Publicis Health · 18 hours ago
Director, Brand Strategy
New York, NY
Full-time
Onsite
Director/Executive
$105K/yr - $165K/yr
7+ years expPublicis Health is a leading integrated marketing agency focused on delivering innovative brand strategies. The Director, Brand Strategy will uncover customer insights and translate them into creative marketing ideas, driving brand growth and collaborating closely with creative teams.
AdvertisingHealth CareMarketing
Responsibilities
Leverage customer insight to inspire and guide the development of innovative brand strategies and creative marketing ideas
Identify high-impact opportunities for developing breakthrough customer insight that drives brand growth
Create and apply innovative approaches for uncovering customer insight, using both qualitative and quantitative research
Proactively determine where in-depth understanding of consumer attitudes and behaviors can enhance client marketing success
Translate key customer insights from client and CoLab data into actionable marketing program implications
Partner with primary researchers, analytics teams, and client research organizations to maximize the value of insights for marketing programs
Optimize the impact of customer insight in the creative/program development process by inspiring and collaborating with creative teams
Apply and champion CoLab’s strategic approach to brand development, encouraging a ‘pull’ approach to marketing
Lead team brainstorms to efficiently generate breakthrough insights and maximize team contributions
Build productive collaboration and enable successful teamwork across disciplines
Demonstrate the impact of Brand Strategy by creating demand for its contributions
Manage and mentor mid-level strategists/planners
Qualification
Required
At least 7 years' experience in marketing, brand strategy, or strategic services organizations (e.g., advertising agency brand strategy group, management consulting, brand strategy firm, or large DM firm strategic planning group)
Expertise in qualitative research and experience applying innovative qualitative research techniques
Familiarity with interpreting and applying quantitative research
Undergraduate degree in a relevant discipline (e.g., history, American studies, political science, anthropology/sociology, journalism, or psychology); graduate degree (MBA, Masters) is a plus
Familiarity with segmentation, analytics, and media research tools is a plus
Exceptional customer insight skills and intuitive ability to understand consumer motivations
Ability to distill ‘human truths' from complex data sets
Passion and empathy for the consumer's perspective
Up-to-date knowledge of how marketing is evolving to meet the needs of empowered consumers
Ability to challenge teams to uncover ‘what's in it for the customer.'
Experience applying insights to marketing program development
Strong communication, writing, and influence skills
Inspirational leadership style and a passion for working with creative people
Preferred
Graduate degree (MBA, Masters) is a plus
Familiarity with segmentation, analytics, and media research tools is a plus
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Publicis Health
Publicis Health is a marketing and advertising company specializing in healthcare communications solutions.
1001-5000 employees
H1B Sponsorship
Publicis Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (4)
2023 (4)
2022 (8)
2021 (4)
2020 (9)
Funding
Current Stage
Late StageLeadership Team
Susan Manber
Chief Patient Officer
Recent News
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2025-08-04
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2025-06-25
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