Epson America Inc. ยท 17 hours ago
Associate Strategic Marketing Manager
Los Alamitos, CA
Full-time
Hybrid
Mid Level
$100K/yr - $132K/yr
3+ years expEpson America Inc. is a global leader in high-quality consumer electronics, and they are seeking an exceptional Associate Strategic Marketing Manager for Commercial Projectors & Color Label Printers. The role involves supporting the development and implementation of integrated marketing communications plans and strategies, as well as managing product marketing life cycle and go-to-market strategies for assigned products.
Consumer Electronics
Responsibilities
Collaborates with Sr. Strategic Marketing Manager to set the strategic direction for product marketing communications
Works closely with the MarComm discipline teams (advertising, tradeshows, social media, webinars, direct response, etc.) in the development of positioning and overall marketing communication strategy
Coordinates the relationships with all parties/departments involved in setting and implementing MarComm plan implementation
Engages with product and sales teams to understand the business needs and communicate to the broader MarComm services team and other cross-functional teams
Supports the development of integrated marketing communication plans and strategies by discipline (Adv, PR, SM, Web, DM, Trade shows, Video, sales enablement, training) engaging all teams to support product lines in the develop of the yearly plans
Works cross-functionally to implement the MarComm plan
Serves as liaison with product management driving and tracking the development and implementation of the integrated MarComm plan working closely with advertising, production, lead management, training, trade shows strategy and content, media, merchandising, web and promotional initiatives
Gathers and documents all input from stakeholders as well as provides input to the specific discipline
Maintains a deep understanding of the product line and competition based on a synthesis of appropriate data, including: primary and secondary market research, customer feedback, sales and market data, product evaluations and industry network
Understands the Voice of the customers, the buying process and customer insights
Develops briefs to create actionable plans to drive the business
Understands current and future product portfolio
Coordinates product communications content throughout the product lifecycle by collaborating with Product Management on overall product plan
Works closely with the Product & Advertising teams in the development of positioning, marketing strategy & creative brief
Collaborates with Web and Online Managers to ensure web strategy aligns with overall MarComm strategy
Manages the input and maintenance of product content including tactical marketing communication
Supports channel development activities, CRM, and market development
Executes and manages budgets
Supports as needed the Product Readiness processes at product launch and throughout the product lifecycle
Works with Product Management on the development of product roadmaps, strategy and positioning from a marketing communications perspective
Collaborates with Product Management to ensure optimal product transitions
Qualification
Required
Minimum of 3 years of experience in strategic marketing, brand marketing or product marketing, preferably in the consumer electronics business
Completion of an undergraduate program required (B.A. or B.S.)
Structured Problem Solving to identify and address business issues by applying pragmatic, results-driven problem-solving techniques and creative insights
Clear Communication to create, influence and deliver business information that drives others to action by presenting ideas in an effective, clear and compelling way
Execution Excellence to deliver successful business outcomes in a fast moving and variable environment, enabling a sustainable outcome and optimal execution
Cross-Functional Collaboration & Solid Project-Management skills with an ensuring ability to operate within multi-functional and diverse working teams, driving results, timelines and budgets
Strong Data Analytics and Presentation skills (MS Excel/PPT, storyboarding, developing and delivery)
Benefits
Comprehensive medical, dental, vision, and prescription drug coverage eligibility on start date
Generous paid time off, including sick time, vacation, and holidays
Income protection plans, including life insurance and short-term and long-term disability programs paid by the company
401K plan with company matching
Educational reimbursement, employee assistant program (EAP), adoption assistance, employee discounts and much more!
Company
Epson America Inc.
Epson enables people worldwide to make, share and capture creativity and bring it to life.
501-1000 employees
H1B Sponsorship
Epson America Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (11)
2024 (16)
2023 (15)
2022 (14)
2021 (24)
2020 (21)
Funding
Current Stage
Late StageLeadership Team
Michael Wang
CIO / CISO & Vice President, Digital Innovation
Miko Sion
Retired Vice President of Logistics and CIO
Company data provided by crunchbase