Thomson Reuters · 8 hours ago
Manager, Campaign Planning and Operations
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $186K/yr
5+ years expThomson Reuters is seeking a hands-on Marketing leader to own omni-channel campaign planning and performance for their SafeSend and SurePrep products. The role involves driving strategy and execution of marketing campaigns while managing budgets and performance metrics.
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Responsibilities
Build omni-channel, customer-centric demand generation campaigns (acquisition, cross-sell, upsell) aligned to pipeline and revenue targets
Develop and execute on quarterly campaign plans that meet or exceed funnel goals, working cross-functionally to launch into market
Translate segment strategy and customer insights into briefs, calendars, and integrated journeys across email, web, paid media, events, and SDR motions
Own performance forecasting and scenario modeling; set targets, predict outcomes, and align plans to budget and capacity
Foster a culture of experimentation and learning: A/B testing offers, messaging, and channels
Turn analytics into action: leverage performance insights to guide actionable optimizations that continually improve performance
Present plans, results, optimizations, learnings, and recommendations to marketing, sales leadership, and stakeholders
Manage campaign budget: planning, pacing, and reconciliation, with a focus on strong ROI
Define lead routing rules, troubleshoot issues, and continuously improve speed-to-lead and quality of lead handoff
Track funnel metrics from lead capture through opportunity close; create dashboards measuring ROI, LTV:CAC, and other KPIs
Maintain and refine the attribution framework, ensuring accuracy across marketing channels
Orchestrate, document, and refine attribution and reporting processes; act as guardian of data standards and campaign reporting guidelines
Qualification
Required
Bachelor's degree in marketing-related discipline or equivalent work experience
5+ years in marketing planning and campaign strategy, with demonstrated revenue impact
Highly data-driven, with advanced knowledge of marketing attribution modeling—including building multi-touch attribution frameworks, ROI analysis, and pipeline influence reporting
Advanced knowledge of marketing automation workflows, lead scoring, and nurture design
Experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce required)
Team player with the ability to foster strong relationships across multiple levels and functions within the organization
Customer-centric, high-achieving self-starter that thrives in a fast-paced, collaborative atmosphere
Comfort with QA and risk ownership
Excellent verbal and written communication skills
Strong organizational skills and attention to detail
Preferred
Experience with HubSpot marketing automation platform
Benefits
Flexibility & Work-Life Balance
Career Development and Growth
Industry Competitive Benefits
Culture
Social Impact
Making a Real-World Impact
Market competitive health, dental, vision, disability, and life insurance programs
Competitive 401k plan with company match
Competitive vacation, sick and safe paid time off
Paid holidays (including two company mental health days off)
Parental leave
Sabbatical leave
Optional hospital, accident and sickness insurance paid 100% by the employee
Optional life and AD&D insurance paid 100% by the employee
Flexible Spending and Health Savings Accounts
Fitness reimbursement
Access to Employee Assistance Program
Group Legal Identity Theft Protection benefit paid 100% by employee
Access to 529 Plan
Commuter benefits
Adoption & Surrogacy Assistance
Tuition Reimbursement
Access to Employee Stock Purchase Plan
Company
Thomson Reuters
Thomson Reuters delivers critical information from the financial, legal, accounting, intellectual property, science, and media markets.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1995-11-20IPO
Leadership Team
Steve Hasker
President and CEO
Michael Eastwood
Chief Financial Officer
Recent News
International Accounting Bulletin
2026-01-19
Beyond Bylines
2026-01-11
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