829 Studios · 1 day ago
Strategy Director (eCommerce)
829 Studios is a Boston-based integrated digital marketing agency that aims to help organizations unlock their full potential. The Strategy Director (eCommerce) will drive high-impact marketing strategies to accelerate digital commerce growth for clients, overseeing cross-functional teams and leveraging data to enhance performance-driven marketing campaigns.
AdvertisingConsultingDigital MarketingEmail Marketing
Responsibilities
Provide strategic leadership to account teams focused on eCommerce and omnichannel retail clients—aligning initiatives across creative, digital marketing, CRO, and analytics to meet revenue and ROAS goals
Develop commerce-centric marketing strategies across key channels including paid search, paid social, email/SMS, affiliate, SEO, marketplaces (e.g. Amazon, Wayfair, Home Depot, etc), and conversion rate optimization
Craft creative briefs grounded in shopper insights, merchandising priorities, and seasonal trends to inform digital campaigns and promotions
Lead customer journey mapping, segmentation, and persona development to enhance customer experience and maximize LTV
Oversee analytics and performance measurement frameworks including attribution modeling, funnel diagnostics, and customer cohort analysis
Engage directly with clients to understand their product catalog, pricing strategy, promotional calendar, and operational constraints (e.g. inventory, shipping) and shape marketing strategies accordingly
Translate KPIs like AOV, CAC, CLTV, CVR, and cart abandonment into actionable strategic recommendations for marketing and UX teams
Design and facilitate data-driven workshops for clients, identifying conversion opportunities and testing hypotheses to drive incremental growth
Lead strategic onboarding for new eCommerce clients, ensuring business objectives and digital infrastructure (e.g. Shopify, GA4, Klaviyo, etc.) are aligned from the start
Serve as a thought leader within the agency on eCommerce trends, platform innovations, and evolving consumer behavior
Partner with Sales and Business Development to evaluate new eCommerce opportunities, audit digital storefronts, and shape go-to-market strategies
Qualification
Required
10+ years of experience in digital marketing with a strong emphasis on eCommerce and DTC strategy
Proven ability to grow online revenue and optimize digital marketing performance across the customer journey
Strong grasp of eCommerce metrics, tools, and platforms (Shopify, Klaviyo, Google Analytics, Meta Ads, Google Ads, etc.)
Adept at leading cross-functional teams and collaborating with creatives, media buyers, developers, and data analysts
Strong analytical and storytelling skills—comfortable turning complex data into compelling insights for clients and executive stakeholders
Experience developing strategies for B2C and/or hybrid B2B2C brands across a variety of verticals (fashion, beauty, CPG, wellness, etc.)
Capable of conducting strategic audits, identifying growth levers, and mapping scalable marketing plans
Exceptional communicator, able to inspire confidence and drive alignment across senior client and internal stakeholders
Passionate about digital commerce innovation and always looking for the next growth edge
Benefits
Remote Workplace. You have the option to work at our office in Boston or remotely in the United States.
Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.
Short Term Disability Benefit. We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.
Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
Continuing Education. Receive a personal budget to attend events and conferences.
Company
829 Studios
829 Studios is a digital marketing agency that offers branding, design, email marketing, SEO, and web development services.
H1B Sponsorship
829 Studios has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2023 (1)
2022 (1)
Funding
Current Stage
Growth StageTotal Funding
unknown2021-09-01Private Equity
Recent News
2024-05-28
Seeking Alpha
2023-06-21
Company data provided by crunchbase