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PeoplesBank · 1 day ago

VP - Corporate Communications

Holyoke, MA

Full-time

Hybrid

Senior Level, Lead/Staff

$150K/yr - $175K/yr

10+ years exp

PeoplesBank is the largest mutually chartered bank in Western Massachusetts and Northern Connecticut, dedicated to green values and community engagement. They are seeking a Vice President of Communications to establish and lead a new communications function, enhancing internal engagement and public presence while overseeing all aspects of communications strategy.

BankingFinancial ServicesInsuranceVenture Capital

Responsibilities

Establish the vision and structure for the communications function within Marketing

Establish a Corporate Communications strategy which includes external and internal key messages that align with the overall business strategy, company culture and brand message

Build and manage a small but high-impact team, vendors, and freelancers, ensuring that the team is connected to the business areas to respond to the needs of the organization in a timely and appropriate manner

Define KPIs and measurement strategies to assess effectiveness of communication efforts

Contribute to the larger initiatives of the Marketing Division through participation in key strategic projects, partnering with peers to review major deliverables and share ideas that drive improved overall performance of the division

Manage the development of goals, plans, budgets, priorities and policies for communication group

Establish and maintain relationships with internal partners, industry influencers, key community and strategic partners

Lead employee communication strategy to increase transparency, engagement, and alignment

Oversee all messaging related to HR initiatives, change management, and executive updates

Develop a regular internal cadence (e.g., newsletters, company-wide meetings, intranet content)

Drive communication across the customer journey: onboarding, servicing, education, and retention

Develop messaging for service updates, product launches, fraud alerts, and regulatory notices

Ensure clarity, brand consistency, and a customer-centric tone across all customer-facing touchpoints

Collaborate with Business Unit leaders to develop content schedule for external and internal communication, to include messaging points, timing and mediums for communication

Identify ways to share brand message and culture through social media platforms, ensuring engagement and positive impact for brand

Manage public relations, media strategy, and community-facing messaging

Craft executive speeches, press releases, thought leadership pieces, and sponsorship communications

Serve as a brand steward during community events, crises, or social responsibility campaigns

Oversee content for Internal communications platforms/intranet

External website (in collaboration with digital/UX teams)

Social media (organic and reputational response)

Email marketing (particularly servicing and lifecycle content)

Contact center scripts and customer service messaging

Ensure compliance with all legal and regulatory requirements (e.g., FDIC disclosures, ADA guidelines)

Own and maintain a crisis communication plan

Lead rapid response efforts for service disruptions, cybersecurity incidents, and reputational risks

Serve as the liaison with legal, compliance, and executive teams during issue escalation

Qualification

Communications strategyPublic relationsCrisis communicationFinancial services experienceLeadership experienceProject managementGraphic designMS Office proficiencyCanvaSocial media managementEmail & CRM systemsWeb content managementCommunicationAttention to detailCollaboration skillsWork ethic