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The Johns Hopkins University - Carey Business School · 23 hours ago

Communications & Marketing Associate (Marketing & Communications)

Baltimore, MD

Part-time

Onsite

Mid Level

$32.25/hr - $56.46/hr

4+ years exp

Johns Hopkins University is seeking a Communications & Marketing Associate who will lead improvements in video and multimedia production while managing marketing strategies across various channels. This role involves developing a comprehensive communications plan, writing and producing diverse communication materials, and collaborating with stakeholders to enhance brand awareness and engagement.

ConsultingContinuing EducationEdTechEducationHigher EducationSTEM EducationTraining

Responsibilities

Generate and recommend original and creative approaches to communicate, market, and/or promote specific subject matter

Serve as a subject matter expert for multiple communications vehicles

Write and edit multiple and varied publications, reports, web pages, grants, executive remarks, and news releases

Conduct interviews, research, and information gathering

Manage production of materials, including selection and layout of artwork, graphics, pictures, and illustrations

May coordinate, direct, and review the work of communications staff, e.g., freelance writers, photographers, and production staff

May negotiate with vendors

Provide editorial oversight and review of communications vehicles for the designated area

Lead the day-to-day creation and management of marketing plans, media, web, and public relations strategies by working with the broader Marketing & Communications department

Serve as the primary contact with vendor agencies

Lead the development and execution of marketing strategies and plans including external media planning and buying efforts across digital and traditional media, marketing events, and partnership marketing opportunities

Lead engagement and relationship management strategies by leveraging direct marketing tools to drive results, e.g., email/Salesforce, and other CRM tools

In partnership with stakeholders utilize and optimize SEO/SEM, email campaigns, user experience, digital advertising, promotions, and social media, etc. to build brand/program awareness, generate leads, and maximize engagement with participants

Measure and analyze campaigns and/or project data and make adjustments to maximize ROI

Develop creative briefs to ensure marketing materials and program messaging are accurate and created in a timely manner

Drive implementation of best practices through all paid and unpaid channels

Organize marketing promotional events and ensure prompt delivery of materials and merchandise

Ensure brand consistency across all channels, e.g. websites, email, social media, events, flyers, etc

Lead website strategy and related needs including management of associated vendor(s) as applicable

Apply an understanding of relevant landscapes to monitor, report, and provide insights and recommendations

Analyze plans and performance using KPIs and ROI analysis and apply learning for next steps

Manage and monitor area budgeting and forecasting

Collaborate with peers to share learnings and help cross-promote programs as applicable

May oversee the work of support staff in the unit or others with related responsibilities

Other duties as assigned

Generate and recommend original and creative approaches to use audio and video content to market the School of Education broadly

Serve as a thought leader and service partner for the School of Educations in-house multimedia studio, opening in 2026

Work alongside academic affairs leaders and faculty to scope and execute video and audio needs as new coursework is developed

Develop a self-service first model of video and audio services that trains, encourages and innovates ways for faculty, staff and students to produce quality products on their own, using existing technologies available to our community both in our building and remotely

Qualification

VideographyDigital communications strategyCampaign ManagementContent MarketingEvent PlanningVendor Relationship ManagementCommunications PlanningMedia MonitoringProject CoordinationEditorial Research