Southland Credit Union · 1 day ago
Senior Vice President Growth & Revenue Strategy
Los Alamitos, CA
Full-time
Onsite
Senior Level, Lead/Staff
$165K/yr - $247K/yr
10+ years expSouthland Credit Union is seeking a Senior Vice President (SVP) of Sales & Marketing to provide enterprise leadership for brand, growth, revenue generation, and member engagement. This role is responsible for driving integrated sales and marketing strategies that support sustainable growth across various service lines while fostering high levels of associate engagement and member advocacy.
Financial Services
Responsibilities
Lead and oversee all Sales, Marketing, and Member growth strategies, including brand, communications, demand generation, and sales enablement across all channels
Provide strategic ownership and leadership of Investment Services and Business Services, ensuring growth, profitability, compliance, and alignment with Southland’s overall revenue strategy
Establish a multi-year enterprise growth and revenue strategy, including clear performance metrics tied to membership growth, engagement, and income diversification
Oversee the development and execution of the annual Sales & Marketing Plan, including campaigns, promotions, budgets, and resources necessary to achieve strategic and product objectives
Identify, evaluate, and launch new revenue streams, partnerships, and product opportunities that enhance non-interest income, member engagement and long-term financial sustainability
Lead market research, member insights, segmentation, targeting, and analytics to inform product design, pricing, positioning, and go-to-market strategies across consumer, business, and investment services
Monitor financial, technological, and competitive trends to identify market opportunities and risks; ensure Southland maintains a differentiated value proposition
Oversee vendor relationships and strategic partners supporting sales, marketing, investment, and business services initiatives
Perform other duties as assigned
Qualification
Required
10+ years of progressive experience in Sales, Marketing, or Revenue leadership, preferably within financial services
5+ years of senior leadership experience managing teams and enterprise-level initiatives
Demonstrated experience driving revenue growth, new product launches, and income diversification
Bachelor's degree in Marketing, Communications, Business Administration, or a related field
Ability to influence at the executive level and build trust across the organization
Strong leadership presence with high emotional intelligence and collaborative mindset
Advanced knowledge of integrated sales and marketing strategies
Strong financial acumen and understanding of regulated financial services
Excellent written and verbal communication skills
Strategic thinking with strong execution discipline
Proven ability to lead through change and ambiguity
Willingness to travel and operate standard office technology
Preferred
Advanced degree preferred
Company
Southland Credit Union
SOUTHLAND CREDIT is a union which provides Consumer Loans, Mortgage Loans, Checking, Savings, Eservices and Investments services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Curt Bannock
CIO
Recent News
2025-03-28
EIN Presswire
2025-03-27
2022-07-19
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