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VML HEALTH · 1 day ago

Group Director, Experience Strategy

Detroit, Michigan, United States

Full-time

Hybrid

Director/Executive

$100K/yr - $230K/yr

10+ years exp

VML is a creative agency that emphasizes a human-centered approach to create impactful brand experiences. As a Group Director of Experience Strategy, you will lead programs that translate human empathy into meaningful customer experiences while managing relationships with executive clients and facilitating cross-functional collaboration.

Marketing & Advertising

Responsibilities

Expertly direct teams in development of core deliverables (with the ability to produce high-caliber deliverables independently as well)

Facilitating cross-functional collaboration across teams, departments, and agencies

Rapidly synthesize large quantities of information from a range of qualitative and quantitative research techniques, identify critical observations & insights, and formalize recommendations

Dive deeply into business data and user analytics to understand behaviors and results, and develop actionable recommendations

Understand and consider the interconnectedness of human needs, business strategy, and competitive landscape to determine unique value propositions and business-critical must-wins

Drive prioritization efforts to identify highest-value opportunities

Help craft measurement plans to understand impact of solutions and drive optimization over time

Design the business rationale for CX efforts within the client’s organization & develop corresponding roadmaps

Help clients make informed decisions on behalf of their customer and business; drive strategic discussions and alignment with senior clients

Grow client relationships by understanding business needs and opportunities

Contribute to the VML experience strategy and CX thought leadership and IP

Qualification

Executive-level storytellingDigital experienceProblem-solving skillsCustomer experienceTeam managementStrategic planningInnovationCritical thinkingCollaboration

Required

Demonstrated proficiency in executive-level storytelling – Demonstrating the need, value, and potential of Experience Strategy work to C-Suite clients

Ability to work in an ambiguous environment with strong problem-solving and critical-thinking skills

Ability to craft a strategy from a whiteboard, translating the theoretical into the tangible

Ability to lead senior-level conversations and workshops, and navigate conflicts to achieve desired outcomes

A demonstrated passion for creating solutions that deliver and capture value for an organization, its customers, and its employees

Ability to manage multiple bodies of work and enable teams to produce stronger artifacts through collaboration and leadership

Has a wide span of knowledge and experience across Digital, CRM, Mobile, Social, CMS, SEO, Commerce, Retail, and/or Analytics

Completion of a bachelor's degree and a multidisciplinary background, preferably in a related field such as marketing, advertising, strategic planning, psychology, sociology, or anthropology

Interest in customer experience, product management, strategy, and innovation

10-14 years applicable experience, with at least 6-8 years managing teams of direct reports