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FanDuel · 17 hours ago

Commercial Analytics Director

New York City

Full-time

Hybrid

Director/Executive

$159K/yr - $199K/yr

8+ years exp

FanDuel is the premier mobile gaming company in the United States and Canada. As the Director of Analytics, you will lead the media and marketing analytics agenda to drive Sportsbook growth, translating data into strategic recommendations and overseeing a high-performing analytics team.

Fantasy SportsGamingSports

Responsibilities

Set the Commercial Analytics Vision & Strategy: Define and own the Sportsbook Analytics vision, roadmap, and operating model, with a focus on both media and customer marketing performance. Prioritize the analytics agenda against the highest-impact opportunities and establish what 'great' looks like for measurement, reporting, and decision support

Performance Analysis, Insights & Measurement: Oversee in-depth performance analysis across channels, campaigns, and segments to identify trends, customer behaviors, and growth opportunities. Translate complex analytics into clear recommendations & govern KPI frameworks and reporting that provide a single source of truth for senior leaders

Demonstrated Media Expertise: An in-depth understanding of media channels at a granular level across the full funnel, providing tailored partner level insights and making practical recommendations across the full media mix

Automation & Tooling: Lead the strategy for automation and self-service, shifting stakeholders from manual, ad hoc work to scalable tools and data products. Drive the development of automated CRM targeting, dashboards, and reusable analytics assets that enable faster, more precise marketing and commercial execution

Cross-Functional Enablement: Act as the primary analytics thought partner to Commercial, Marketing, and cross-functional leaders, embedding data-driven decision-making into planning and execution. Create clarity and alignment across teams by ensuring shared definitions of success, consistent reporting, and clear visibility into performance drivers and tradeoffs

High-Impact Initiatives: Own a portfolio of high-impact analytics initiatives from opportunity sizing through execution and impact tracking. Bring structure, discipline, and urgency to these efforts, ensuring rigorous prioritization, clear ownership, and measurable business outcomes for the Sportsbook

Team Leadership: Build, lead, and develop a high-performing analytics team with strong technical, commercial, and storytelling capabilities. Set clear expectations, coach for impact, and foster a culture of curiosity, accountability, and continuous improvement that raises the bar for analytics across the organization

Qualification

Media AnalyticsSQLStatistical ModelingData VisualizationA/B TestingAutomationInfluencingSports KnowledgeTeam LeadershipCommunicationStrategic Thinking

Required

Bachelor's Degree in a highly numerate major (Math, Stats, Econ, etc.) or relevant experience in data and/or business analysis

Minimum of 8 years of professional experience plus 3 years management experience, including at least 3 years in media analytics

An energizing and emphatic leader that is passionate and effective at building and developing high performing teams

Proficiency in SQL and Excel required

Knowledge of statistical modeling, A/B testing, and experimental design

Demonstrated experience using data visualization software to convey analysis in an easy to digest format

Expansive & Strategic thinker with a track record of innovation & delivering growth

Exceptional communicator and influencer with strong executive presence. Has the skills to inspire & lead

Preferred

Experience with MMM preferred

Preferred experience working with Tableau for data visualization

Prior knowledge and interest of sports and technology industries are preferred; ability to quickly develop a deep understanding of the industry and company will be critical to success