BSI · 5 days ago
Digital Marketing Operations Manager, North America
United States
Full-time
Remote
Senior Level
$76K/yr - $90K/yr
5+ years expBSI is a business improvement and standards company that aims to create positive change for people and the planet. They are seeking a Digital Marketing Operations Manager for North America to oversee the execution and analytics of digital marketing campaigns, ensuring operational excellence and data-driven insights for campaign performance.
Business DevelopmentCollaborative ConsumptionRecruiting
Responsibilities
Campaign operations & execution: Build, test, segment, and deploy campaigns in Pardot via Workfront workflows; manage lead scoring, grading, and assignment rules; maintain the regional marketing calendar to hit SLAs and launch dates
Data plumbing & attribution: Enforce UTM standards; ensure airtight source/medium/campaign tracking from Pardot → Salesforce; maintain naming conventions and data dictionaries
Reporting & analytics: Own NorAm dashboards (MQLs, SAL/SQL, pipeline, velocity, CPL, email KPIs, web engagement, ROI) using GA4 and Power BI/Excel; deliver post-campaign analyses and recommendations
Web & asset management: Build and localize landing pages, forms, and gated assets in Sitecore; run QA for copy, links, form logic, UTM accuracy, accessibility, and responsive design; support CRO testing
SEO/paid media alignment: Partner with the Global Digital Hub on keyword strategy, tagging, pixel governance, and conversion tracking across paid search/social/display
Compliance & governance: Operationalize CASL, CAN-SPAM, CCPA/CPRA, and GDPR requirements; manage preference centers, double-opt-in as needed, and suppression rules
Enablement & support: Provide playbooks, checklists, and office hours for marketers and stakeholders; triage issues and drive continuous improvement
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
5+ years in digital marketing operations/automation within B2B (professional services, SaaS, or regulated industries preferred)
Demonstrated expertise with Pardot, Salesforce, and Workfront; strong UTM/attribution discipline
Experience building dashboards and reports (Excel, GA4, Power BI or equivalent)
Familiarity with regional privacy and email compliance (CASL, CAN-SPAM, CCPA/CPRA, GDPR)
Mastery of campaign lifecycle execution, lead scoring, and funnel diagnostics
Advanced Pardot (Account Engagement) and strong Salesforce admin collaboration; Workfront power user; solid CMS/Sitecore know-how
Proven ability to build dashboards, analyze patterns, and translate insights into action (GA4, Excel/Power BI)
Meticulous attention to detail; able to debug tracking, forms, automation, and deliverability
Documentation, governance, and scalable frameworks are second nature
Works seamlessly across teams, time zones, and stakeholders; clear written and verbal communication
Benefits
20-days annual leave
Bank holidays
Health, vision, dental and life insurance
Pension plan with company contribution
Short-term and long-term disability
Pregnancy and parental leave
Registered savings plan
Paid bereavement leave
Learning and development opportunities
A wide range of flexible benefits that you can tailor to suit your lifestyle
20-days annual leave
Bank holidays
Medical, dental, vision, and life insurance
401(K) with company contribution
Short-term and long-term disability
Maternal leave
Paid parental leave
Paid bereavement leave
Learning and development opportunities
A wide range of flexible benefits that you can tailor to suit your lifestyle
Company
BSI
BSI Group, also known in its home market as the British Standards Institution, is a multinational business services
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
B
Beverley Webb
Lead Programme Manager, Defence and Security
Egor Malychev
Sales Director DACH
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