All Energy Solar · 1 week ago
Roofing Sales Manager
Minneapolis–Saint Paul, WI
Full-time
Onsite
Senior Level, Lead/Staff
$100K/yr - $100K/yr
10+ years expAll Energy Solar is a rapidly growing company in the renewable energy sector seeking a Roofing Sales Manager to lead their sales team. The role involves driving sales of roofing solutions, mentoring sales consultants, and developing strategies for market growth and lead generation.
EnergyRenewable EnergySolar
Responsibilities
Serve as a player/coach by actively selling roofing projects while leading, mentoring, and developing the roofing sales team
Provide leadership, motivation, coaching, and accountability to ensure individual and team sales goals are achieved
Hire, onboard, train, and develop sales consultants; ensure consistent use of effective sales tactics and consultative selling techniques
Maintain strong working relationships with sales consultants to support performance, growth, and retention
Create, implement, and manage a scalable roofing lead generation strategy, including door knocking, canvassing, cold calling, referrals, and other proven, repeatable methods
Develop and maintain strategies to grow both storm-related and non-storm roofing sales
Identify new markets, territories, and opportunities for roofing sales expansion
Collaborate with leadership to establish sales goals, growth strategies, and revenue targets
Organize and lead storm damage response efforts, including rapid deployment of canvassing and sales teams
Train and guide the sales team on storm-related sales approaches, customer education, and urgency-based selling
Ensure consistent execution of sales processes in the field and alignment with company standards
Manage roofing sales team performance and oversee day-to-day sales activity
Review and analyze sales and operational data to track performance, forecast results, determine profitability, and identify improvement opportunities
Ensure accurate and consistent use of CRM systems and sales reporting tools
Partner with the marketing team to support roofing-specific campaigns, lead programs, and brand awareness initiatives
Provide field-driven feedback on messaging, customer objections, and competitive insights to improve marketing effectiveness
Positively represent the company at industry events, trade shows, and consumer-facing engagements
Ensure sales activities align with brand standards and enhance the company’s reputation in the market
Collaborate closely with operations, production, and customer service teams to ensure smooth handoffs from sale to installation
Communicate sales timelines, expectations, and customer needs to internal teams to support a positive customer experience
Partner with leadership and internal stakeholders to continuously improve roofing processes, offerings, and customer satisfaction
Support alignment between roofing and solar teams to identify cross-sell opportunities where appropriate
Qualification
Required
10+ years of sales experience, preferably within the construction, roofing, or renewable energy industries
5+ years of roofing sales experience (required), including storm-related and non-storm roofing
5+ years of successful experience as a Sales Manager with a proven track record of leading high-performing sales teams
Demonstrated expertise in storm damage response strategy and execution
Extensive hands-on canvassing experience, including door-to-door and neighborhood-based sales efforts
Proven experience selling roofing or other exterior products, including working with insurance claims and adjusters
Familiarity with or strong interest in working within the renewable energy industry and integrated solar/roofing sales models
Proficiency with roofing estimating and measurement tools such as GAF Quick Roof, Xactimate, or similar platforms
Experience using Salesforce.com or comparable CRM systems to manage leads, pipeline, and performance reporting
Proficient in Google Workspace (Slides, Sheets, Calendar, Forms, Docs, Gmail) or related productivity tools
Ability to measure, track, and analyze key performance indicators (KPIs), ROI, and sales metrics to drive decision-making
In-depth understanding of the sales administration process, including contracts, documentation, and handoffs to operations
Ability and willingness to conduct in-home roof assessments, including physical inspections and online/remote evaluations
Strong leadership skills with the ability to coach, motivate, and hold sales teams accountable
Excellent communication, customer service, interpersonal, and team management skills
Highly organized with strong attention to detail and the ability to manage multiple priorities
Strong analytical skills and mathematical aptitude
Positive, solutions-oriented mindset with the ability to adapt in fast-paced, high-growth environments
Driven, ambitious, and results-oriented with a strong desire to succeed and grow the business
Flexibility to work evenings and weekends, including extended hours during storm response periods
Valid State Driver's License with the ability to pass an MVR (motor vehicle) background screen
Reliable transportation for sales, canvassing, and business development activities
Prolonged periods sitting at a desk and working on a computer (frequent)
Must be able to lift up to 30 pounds at times (infrequent)
Ability to type at least 40 words per minute (frequent)
Must be able to access and navigate each department at the organization's facilities
Must be able to transport and drive for short and long distances for work related purposes and events
Benefits
Eligible for quarterly sales incentives based on sales goals/goal completion.
Monthly and annual sales training or professional training sessions.
Mileage reimbursement for qualified business purposes.
Company sponsored and provided work technology (Mobile Phone, Laptop, Tablet).
PTO accrual per hour will be .03847, up to 80 hours annually (120 hours annually after year 1).
6 paid holidays + 1 floating holiday.
Dental + vision insurance (free for individual).
Health insurance (free individual option).
401K with company match (eligible after 90 days, age 21+).
Discretionary Profit Sharing Bonus based on company performance.
Free employee assistance plan.
Company-provided training and Continuing Education.
Company
All Energy Solar
All Energy Solar is a residential, commercial and municipal full-service solar energy integrator.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Shayne Wilwert, MBA
Chief Financial Officer / VP of Finance
Recent News
2025-10-09
2025-07-28
2025-07-24
Company data provided by crunchbase