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The Society of Thoracic Surgeons · 2 days ago

Director, Brand and Digital Content

Chicago, IL

Full-time

Onsite

Director/Executive

$136K/yr - $167K/yr

7+ years exp

The Society of Thoracic Surgeons is seeking a Director of Brand and Digital Content Strategy who will lead the organization's brand presence and digital content strategy. This role involves creating and managing content across various digital channels, ensuring cohesive storytelling, and optimizing engagement metrics.

EducationHealth CareNon Profit

Responsibilities

Lead the development and continuous evolution of an enterprise-wide content strategy aligned with mission, strategic priorities, member needs, and the master brand

Establish content prioritization frameworks to sequence and streamline organizational stories, initiatives, and campaigns across channels

Create and manage a centralized master STS editorial calendar integrating content, events, programs, promotions, and products across departments

Serve as a key steward of the master brand-shaping voice, tone, story architecture, visual identity, and message hierarchy

Develop and evolve frameworks, messaging guidelines, and narrative pillars for cohesive storytelling across the organization and all channels

Partner with Marketing, Communications, and Member Engagement to ensure content strengthens the master brand at every touchpoint

Map the content ecosystem and define strategies for each channel (e.g., website, email, digital platforms, social media, video, and print) to ensure a cohesive experience

Lead website content strategy and maintenance, updating, creating, and sunsetting content on STS.org

Optimize website content for search, social, and GenAI agents/prompts to increase reach, discoverability, and engagement

Serve as both strategist and creator-writing, editing, and producing digital content for STS.org and social media

Identify strategic stories that bring the master brand to life, spotlight member experiences and successes, and create new ways to engage members in storytelling across STS.org and social media

Evolve digital experience and content templates for modern engagement

Collaborate with SMEs and departments to ensure brand identity and voice alignment across the organization

Facilitate integration across multiple content tracks to avoid duplication and maximize impact

Provide strategic guidance on content needs, opportunities, and best practices

Develop and track KPIs for content effectiveness, reach, engagement, and conversion

Monitor trends, performance analytics, and audience insights to optimize content and inform strategy

Provide reporting and actionable recommendations to leadership and key stakeholders

Qualification

Content strategyDigital marketingStorytellingSEOSocial mediaContent performance analyticsMicrosoft OfficeCreative leadershipWritten communicationVerbal communicationProject management

Required

Bachelor's degree in marketing, communications, digital media, social media, or related field is preferred

7+ years of experience in content strategy, digital marketing, social media, and communications

At least 5 years of experience in writing, editing, and storytelling skills with an editorial mindset

Demonstrated success in developing brand and digital content strategy

Strategic thinker with strong planning, prioritization, and problem-solving skills

Ability to see the big picture and translate it into actionable content strategies and execution plans

Creative leader who brings fresh ideas, innovation, and elevated content and creative standards

Excellent written and verbal communication skills; strong, hands-on content creation and editorial acumen

Strong understanding of digital platforms, SEO, social media, and content performance analytics

Proficiency with Microsoft Office, social media platforms (Facebook, X/Twitter, Instagram, LinkedIn, TikTok), video editing tools and design tools (e.g., Adobe Illustrator)

Ability to multitask and manage several projects simultaneously

Ability to build trust and alignment across the organization; tact, diplomacy, and sound judgment

Curious, creative, results-oriented, and positive attitude; adaptable to changing priorities and schedules

Ability to travel as necessary

Ability to perform work in alignment with STS core values: Leadership, Quality, Professionalism, Innovation, Collaboration, Inclusion and Belonging

Company

The Society of Thoracic Surgeons

Founded in 1964, STS is a 501(c)(6) not-for-profit organization representing more than 7,800 cardiothoracic surgeons, researchers, and allied health care professionals worldwide who are dedicated to ensuring the best surgical care for patients with diseases of the heart, lungs, and other organs in the chest.

Founded in 1964

Chicago, Illinois, USA

51-200 employees