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Digitas North America · 21 hours ago

Senior Analyst, Digital Product Management

New York, NY

Full-time

Hybrid

Mid, Senior Level

$72K/yr - $109K/yr

2+ years exp

Digitas North America is a Networked Experience Agency focused on creating magnetic experiences for brands. As a Senior Analyst in Digital Product Management, you will support product roadmaps and manage requirements for complex digital projects, collaborating with various teams to ensure effective tech leadership and product management.

Marketing & Advertising

Responsibilities

Gather requirements through analysis of the project goals and the client's digital ecosystem, background research, and working sessions/interviews with internal or external stakeholders

Communication and management of requirements or functional specifications documentation using industry and company templates. For complex requirements, creating user and process flow diagrams, data models, analysis matrices, interface behavior, back-end business rules or other methods to facilitate understanding and agreement with internal and external stakeholders on the issue

Supporting the Data & Platforms team and serving as conduit to the client CRM team with respect to first party data

Managing 1st party data operations for the client CRM Revenue & Products team

Day-to-day you’ll be supporting CRM activations via audience creation and CRM process solutions, deploying push notifications, generating ad-hoc email files, and building integration pipelines for new data sources coming into CRM

Collaborating with Data Engineers (DE), Data Product Managers (DPM) and other stakeholders in the detailed design phase of projects

Following industry best practices for business analysis and technology as well as staying current on emerging digital technologies and trends to support your analysis and client discussions

Participating in the Digital Product Management practice and Technology capability’s continuous improvement activities by bringing ideas to the table and showcasing work for discussion

Qualification

Digital Product ManagementSQLData AnalyticsVersion Control (Git)Data Pipeline ArchitectureProject ManagementAutomation Project ManagementLearning AgilityCommunication SkillsTechnical Documentation

Required

2+ years of experience working on technology-based projects in a Digital/Technical Product Manager or other Product Manager role. Either experience working within large organizations or has a persistent attitude leading to solution orientation or ownership mindset

Intermediate to advanced (preferred) ability to query data with SQL statements required

Intermediate to advanced data analytics skills and ability to build charts in Excel required

Excellent written and verbal communication skills to support interaction with a variety of team members at different seniority levels

Technical documenting skills particularly with using Microsoft Word, Excel, PowerPoint and cloud-based collaboration tools

Ability to frame a hypothesis, collect data and validate within required timeframes

Experience managing basic automation projects

Familiarity with digital technology such as: customer relationship management (CRM) systems, marketing automation, native apps, email and push notification platforms, programmatic and predictive media

A proactive approach to learning on the job as well as completing formal training to develop your skill set