Choice Hotels International · 3 days ago
Lead Generation Associate, Franchise Development
DC-Baltimore Area
Full-time
Hybrid
New Grad, Entry LevelChoice Hotels International is one of the largest lodging franchisors in the world, and they are seeking a Lead Generation Associate to support their growth strategy. This role involves identifying and sourcing high-potential leads for franchise development opportunities and transitioning them to the Sales team for conversion into franchise agreements.
HospitalityHotelTravel
Responsibilities
Utilize in-house technology and prospecting subscriptions to identify viable prospects for franchise development opportunities
Conduct scripted cold calls to understand prospect needs, challenges, and interest in franchising with Choice Hotels
Score and prioritize leads for the Sales team; maintain accurate records in Salesforce, including notes and call history
Ensure seamless handoff of qualified leads to Regional Vice Presidents, providing detailed notes and client insights to improve conversion success
Qualification
Required
High school diploma or equivalent combination of education and work experience required
Technical proficiency with online databases and CRM systems (Salesforce preferred)
Understanding of the sales process and ability to think analytically about lead prioritization
Strong communication skills (verbal, written, listening), time management, and organizational abilities
Demonstrates persistence and resiliency in prospecting activities
Preferred
Salesforce preferred
Benefits
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
Company
Choice Hotels International
Choice Hotels International is a hospitality franchisor that provides businesses and travelers with a range of lodging options.
Founded in 1941
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$600M2024-06-25Post Ipo Debt· $600M
1996-10-16IPO
Leadership Team
Judd Wadholm
Senior Vice President and General Manager, Core Brands
Noha Abdalla
Chief Marketing Officer
Recent News
Hotel Management Network
2026-01-07
2026-01-06
Company data provided by crunchbase