Apply on Employer Site

Hearst Newspapers · 2 days ago

Digital Campaign Manager

Houston, TX

Full-time

Onsite

Mid Level

Hearst Newspapers is a prominent media company with a diverse portfolio of publications and digital platforms. The Digital Campaign Manager is responsible for overseeing the execution and performance of digital advertising campaigns, ensuring they run smoothly and deliver results while collaborating with various internal teams and external partners.

AdvertisingJournalismMarketingNewsSocial Media

Responsibilities

Ensure end-to-end quality assurance for digital campaigns, validating rates, targeting, placements, formats, and creative across platforms such as Google Ad Manager and various DSPs

Test and troubleshoot rich media and third-party creative to ensure proper functionality across ad-serving environments

Confirm all ad components meet technical, creative, and legal standards, including IAB, GDPR, and CCPA compliance

Monitor and optimize in-flight campaigns across platforms, placements, and creative variations to drive performance

Resolve technical issues involving HTML, JavaScript, ad tags, and third-party trackers

Collaborate with ad operations teams to support new product rollouts and targeting capabilities

Partner with sales teams to balance campaign performance with user experience and compliance

Manage campaign pacing, performance reporting, and key metrics, communicating updates regularly to internal stakeholders

Work closely with Campaign Performance Managers and Digital Planners to execute marketing plans

Maintain timely and accurate daily/weekly reporting and communicate updates to internal stakeholders

Manage order details through Salesforce environment

Qualification

Google Ad ManagerAd operations experienceDigital media planningHTMLJavaScriptAnalytical skillsExcelOrganizationAttention to detailCollaborationCommunicationAdaptability