University of North Texas at Dallas · 1 day ago
Enrollment Management Communications Coordinator
Dallas, TX
Full-time
Onsite
Entry Level
2+ years expThe University of North Texas at Dallas is a growing institution committed to transforming lives through education. The Enrollment Management Communications Coordinator will be responsible for executing prospective student engagement initiatives and managing admissions-related digital content to support recruitment efforts.
EducationTrainingUniversities
Responsibilities
Develop, manage, and optimize automated and targeted outreach campaigns through the CRM (emails, SMS, and mailers)
Maintain accurate CRM data, segmentations, and reporting dashboards to support strategic decision-making and performance analysis
Collaborate with CRM Administrators and Recruitment staff to design effective communication workflows aligned with enrollment goals
Manage admissions-related website content to ensure accuracy, accessibility, and a seamless prospective student experience
Develop and schedule content for recruitment-focused social media platforms, monitoring performance and engagement
Create digital assets (infographics, guides, videos, etc.) to support outreach initiatives and enhance prospective student engagement
Coordinate cross-departmentally to ensure campaigns and digital initiatives align with recruitment and enrollment priorities
Track, analyze, and report on outreach effectiveness, providing actionable insights to improve engagement and outcomes
Maintain documentation and provide training related to CRM tools and digital outreach processes
Qualification
Required
Bachelor's Degree in related field and two years of experience in communications, marketing, advertising, or public relations; or any equivalent combination of experience, education, and training
Knowledge of University operating procedures, organization and policies (or ability to rapidly assimilate and retain)
Knowledge of business principles, practices, and techniques
Knowledge of electronic information systems and accounting systems
Ability to establish and maintain professional working relationships with a variety of internal and external contacts
Ability to conceptualize, plan, and organize multiple programs and assignments effectively
Ability to keep complex records; to assemble and organize data of complex nature; and to prepare and submit reports in professional formats
Ability to communicate effectively both orally and in writing
Ability to act with considerable initiative
Knowledge of web site usability concepts, such as navigational aids, knowledge management, information rendering, etc
Knowledge of Internet/Intranet technologies and associated products, tools and equipment
Ability to effectively communicate messages through web graphic treatments and persuasive writing
Ability to write, edit, proofread, interview, research and report information
Ability to assimilate, retain and utilize technical and applications-oriented information
Knowledge of safe working procedures and security measures related to the work performed
Preferred
Experience in higher education recruitment, admissions operations, or student engagement initiatives
Knowledge of digital marketing best practices, including email automation, SMS outreach, social media strategy, and web analytics
Familiarity with HTML, content management systems, and web accessibility standards
Ability to collaborate effectively across teams while taking independent ownership of projects
Company
University of North Texas at Dallas
University of North Texas at Dallas is a public university that offers education services.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$10.65MKey Investors
Communities Foundation of TexasTexas Instruments
2024-02-08Grant· $10M
2023-05-16Grant· $0.65M
Leadership Team
Warren Eschenbach
President
Recent News
2025-12-04
2025-10-15
2025-08-18
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