Hagerty · 1 day ago
B2B Content Marketing Strategist
United States
Full-time
Remote
Mid LevelHagerty is an automotive enthusiast brand and the world’s largest membership organization, seeking a B2B Content Marketing Strategist. This role involves creating, optimizing, and managing B2B content to engage agents, brokers, and carriers while aligning with Hagerty’s business goals and brand voice.
Auto InsuranceInsuranceInsurTech
Responsibilities
Author, edit, and manage B2B content across multiple channels, including emails, newsletters, partner content, sales enablement materials, organic social, and articles
Serve as the subject matter expert (SME) for Hagerty’s agent/broker voice, ensuring all agent- and broker-facing content aligns with brand guidelines and channel objectives
Collaborate with creative, product, and sales teams to plan, produce, and deploy content that supports agent engagement, education, and sales enablement
Maintain an editorial calendar and oversee content workflows to ensure timely delivery, consistency, and strategic alignment
Partner with internal stakeholders and external partners to co-develop content that highlights collaborations, new programs, and thought leadership
Manage content within existing and emerging platforms to support marketing automation and personalization strategies
Support the execution of Hagerty’s agent and broker newsletters, ensuring relevance, clarity, and measurable impact
Develop and refine sales and marketing collateral, training tools, and agent resources to enhance the partner experience and drive performance
Collaborate with analytics and digital marketing teams to track engagement and content performance, using insights to continuously optimize output
Contribute to campaign ideation, copywriting, and storytelling that helps reinforce Hagerty’s leadership position in the specialty insurance and enthusiast vehicle market
Create content that connects Hagerty’s brand, products, and values to the agent and broker audience in meaningful, relevant ways
Develop content strategies that strengthen Hagerty’s partnerships and support the B2B insurance channel’s growth
Work cross-functionally to ensure that all marketing communications are cohesive, accurate, and strategically aligned
Support the Director of Marketing Strategy in scaling Hagerty’s B2B content production and delivery capabilities
Translate marketing strategy into clear, actionable, and engaging content for agents, brokers, and carrier partners
Ensure every message reflects Hagerty’s creative principles and brand voice
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, or related field
Proven experience in marketing, content strategy, or editorial experience, ideally in B2B, insurance, financial services, or related industries
Proven ability to write, edit, and manage content across multiple formats and channels
Strong grasp of content strategy principles, audience segmentation, and messaging frameworks
Excellent storytelling and writing skills with a knack for translating complex ideas into clear, compelling copy
Familiarity with marketing automation tools, CRM systems, and analytics platforms—experience with Salesforce a plus
Detail-oriented with exceptional editorial judgment, consistency, and brand sensibility
Collaborative and proactive, with strong communication skills and the ability to work across teams and departments
Data-driven mindset with an interest in content performance metrics and optimization
Preferred
A passion for cars, culture, and Hagerty's purpose to save driving for future generations is preferable
Familiarity with public company requirements, including Sarbanes Oxley and key regulations, if applicable
Company
Hagerty
Hagerty was built by people who love cars. We began as a niche insurance agency offering coverage for collector cars.
Founded in 1983
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$195.6M2025-08-07Post Ipo Secondary· $90.6M
2023-06-23Post Ipo Equity· $80M
2023-06-23Post Ipo Debt· $25M
Leadership Team
Arjun Chowdri
Senior Vice President, Membership & Retention
Gary Chard
Senior Vice President, Operations - Marketplace
Recent News
Broad Arrow Auctions
2025-07-22
Company data provided by crunchbase