Dragonfruit · 1 week ago
YouTube Copywriter
Dragonfruit is a company focused on transforming YouTube into a more valuable and educational platform. They are seeking a YouTube Copywriter who will craft compelling scripts that blend storytelling and direct-response persuasion to enhance viewer engagement and trust.
Responsibilities
Write world-class YouTube scripts using hooks, narrative arcs, and persuasion principles optimized for retention and clarity
Apply direct-response thinking to educational content—structuring ideas for momentum, comprehension, and action
Translate complex ideas into compelling, watchable stories that drive trust and measurable outcomes
Collaborate closely with editors to ensure the final cut adheres to your narrative and persuasive intent
Ruthlessly edit for clarity, pacing, and emotional resonance—cutting anything that doesn’t serve the viewer
Provide clear, constructive feedback to producers, creative directors, and editors to align scripts with YouTube best practices and performance goals
Help identify blind spots in our content and service offering, and collaborate with leadership to improve systems and creative strategy
Qualification
Required
Proven experience as a YouTube Scriptwriter, YouTube Copywriter, YouTube Strategist, or Producer with documented results
(must provide examples of scripts that generated significant views or engagement)
Strong background in persuasive writing, storytelling, and audience psychology, with a clear understanding of how persuasion works at scale
Familiarity with VSL, funnel, or sales-driven copy principles—and the ability to adapt them to YouTube without sounding like an ad
Deep fluency in YouTube culture, formats, trends, and analytics (non-gaming niches only)
Ability to synthesize ethos, pathos, and logos into scripts that influence, educate, and entertain
Clear communicator who can translate abstract ideas into executable creative direction
Benefits
Work from anywhere (100% remote)
Performance-based profit share model
Gifts and cash bonuses for birthdays, anniversaries, and milestones
Unlimited book reimbursements (we read a lot 📚)
Paid volunteering day to support a cause you care about
Direct access to some of the largest creators and brands in the world
Work for a values-driven company committed to long-term social impact